In a bold twist to this year’s Valentine’s Day, Sunfeast Fantastik! has launched its ‘Dump Your Ex-Cess’ campaign, giving Gen Z the chance to let go of past relationships in a truly spectacular way. The campaign takes a playful yet savage approach to breakups, with young people leaving behind their exes, old memories, and emotional baggage in a series of empowering ways.
Messages like “Dear Ex, hope you’re feeling cold, ‘cause you lost all this hotness,” “Thanks for the gym motivation, your loss, my glow-up!,” and “Breakup upgrade complete—on to the next best thing” have captured the essence of Gen Z's confident approach to love and closure.
With the Fantastik! Truck making stops at popular colleges and hangouts, heartbroken and happily single individuals have been encouraged to dump their Ex-Cess. The mobile campaign allows participants to literally toss out old mementos such as hoodies and plushies while embracing a new chapter in their love lives.
The creative move by Sunfeast Fantastik! has quickly gained attention, celebrating the strength and independence of a generation that isn't afraid to move on in style.
