As 2025 draws to a close, the advertising landscape reflects a dynamic blend of long-form storytelling, AI-led creativity, memeverse humour, emotionally charged narratives, and even sequels to last year’s breakout hits. To celebrate this creatively rich and fiercely competitive year, IMPACT is launching a special editorial series spotlighting the Top 75 Campaigns of 2025.
At No. 71, we feature Oppo’s nostalgia-fuelled campaign inspired by the Bollywood cult favourite Zindagi Na Milegi Dobara (ZNMD). The film—long regarded as a cultural milestone for travel enthusiasts continues to shape how audiences imagine friendship, freedom, and the allure of road trips.
Tapping into this enduring sentiment, Oppo rolled out a series of videos starring Ishaan Khatter, Siddhant Chaturvedi, and Vedang Raina. The trio recreates iconic scenes from the film, capturing their adventures through Oppo’s AI-powered camera features. The campaign successfully merges nostalgia with contemporary appeal, using youthful chemistry and cinematic references to revive the unmistakable ZNMD vibe.
The campaign has been conceptualised by Famous Innovations, led by Sumit Chaurasia, Creative Director
To compile this list, the IMPACT editorial team undertook an exhaustive and deeply analytical review of the year’s work. We revisited every major campaign released in 2025, evaluating narrative craft, creative ambition, cultural relevance, production quality, originality, executional finesse, and audience impact. After multiple shortlists, spirited debates, and some passionate disagreements, we arrived at what we believe is the most definitive and thoughtfully curated showcase of the year’s most influential brand stories.
Stay tuned as we continue unveiling the campaigns that shaped—and occasionally shook—India’s advertising narrative in 2025.
