Ishaan Khatter joins Cartier family with campaign shot in Turkey

Ishaan Khatter has joined the Cartier family, becoming associated with the luxury jewellery and watchmaker's latest global campaign.

Shot across Turkey, the campaign features Khatter in an adventurous avatar as he travels through expansive landscapes while wearing a Cartier timepiece. The film combines themes of exploration and freedom with the brand's signature aesthetic of elegance and sophistication.

One of the campaign's key visuals features Khatter ascending in a hot air balloon carrying the Cartier insignia, set against Turkey's scenic backdrop.

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The collaboration marks another international brand association for the actor and follows his partnership with Boss. It further expands Khatter's presence within the global luxury and fashion ecosystem.

According to the brand, the campaign is designed to reflect a contemporary spirit of exploration while showcasing the craftsmanship and heritage associated with Cartier.