OPPO India has unveiled a new brand campaign, 'Live it your way', ahead of the India launch of the OPPO Reno15 Series scheduled for January 8, 2026. The campaign brings together actors Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter, marking their reunion for the Reno portfolio.
The campaign film follows the trio on an unplanned journey across Kerala after a cancelled flight disrupts their original travel plans. Choosing spontaneity over structure, the characters set off on a road trip that unfolds through a series of instinctive experiences, spanning forest trails, waterfalls, local art forms and backwater boat races. The narrative centres on the idea of living in the moment and making the most of unexpected turns.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “Reno has always stood for embracing the present, moving fast, staying curious, and expressing yourself without overthinking. ‘Live it your way’ presents that mindset perfectly. It reflects how today’s youth navigate life—pursuing their passions, adapting on the go and enjoying the experience as it comes. The Reno15 Series is built for this rhythm, and this campaign gives a glimpse of how OPPO continues to design technology that fits naturally into the way people live today.”
Positioned as the next evolution of the Reno portfolio, the Reno15 Series focuses on imaging and video capabilities, AI-led photo editing features and a durable design. The film showcases how the device adapts to varied environments and fast-changing situations, highlighting features such as telephoto portrait photography, high-resolution imaging, ultra-wide selfies and 4K HDR video recording.
Watch the campaign here:
View this post on Instagram
The campaign is being rolled out across OPPO India’s digital platforms, cinemas and OTT platforms to build awareness ahead of the launch.
Pooja Hegde said, “Every Reno shoot feels different from a conventional shoot. There is a lot more room to be natural and responsive, which makes the process genuinely enjoyable. This time especially, the situations kept changing, and the Reno15 Series made it easy to capture details, expressions and emotions.”
Siddhant Chaturvedi reflects on the association, “This is my third campaign with OPPO, and what I have always enjoyed about the Reno films is that there is a lot of freedom built into the process, you are reacting to what is around you instead of following rigid setups. With the Reno15 Series, the shoot was highly dynamic and the smartphone handled everything with ease without slowing us down.”
Ishaan Khatter added, “Every collaboration with Reno has been an adventure and this third one was akin to the same feeling. We had a blast exploring Kerala in this new campaign and the Reno15 series captured its vibrant beauty coupled with our energy perfectly.”
Introduced in 2019, the OPPO Reno Series has focused on making advanced camera technology more intuitive and accessible. With the Reno15 Series, OPPO continues this approach, aligning its devices with evolving lifestyles and on-the-go creativity.
