Jindal Stainless has appointed Madison Media as its Media Agency of Record (AOR) following a multi-agency pitch.
Under the mandate, Madison Media will handle media strategy, planning and buying for the brand from its Gurugram office.
The appointment comes as Jindal Stainless looks to expand its focus beyond its established B2B presence into a more consumer-facing segment, with an emphasis on improving brand visibility and engagement.
Ajit Varghese, Partner & Group CEO, Madison Media & Hiveminds, commented, “Jindal Stainless has built a strong and credible presence in the B2B space over the years. The next phase of growth lies in expanding that strength into the B2C segment, where visibility will be driven by sharper, more relevant consumer engagement. We’re excited to partner with them in shaping a media approach that enables this transition and supports their long-term growth ambitions.”
Mimi Deb, COO, Madison Media Plus, said, “There’s a strong sense of forward movement with Jindal Stainless right now, which makes this partnership particularly exciting for us. Our focus will be on bringing in a more data-led, adaptive media approach that can keep up with that pace and deliver consistently as the business grows.”
Vijay Sharma, Director – Corporate Affairs, Jindal Stainless, said, “We are pleased to onboard Madison Media as our media AOR. Their strategic approach and understanding of today’s evolving media landscape align well with our brand direction. As we continue to strengthen our brand visibility and outreach, we believe this partnership will enable us to drive greater effectiveness in our efforts.”
The partnership is aimed at supporting the company’s next phase of growth through a more integrated and insight-driven media strategy.
