Libas has launched a festive campaign titled ‘Roshni’, which the brand describes as a celebration inspired by the light that modern Indian women embody. According to Libas, the campaign is intended as a tribute to the inner glow of women that manifests in music, stories, and festive moments.
As stated by the brand, the campaign portrays women as a representation of Devi, drawing inspiration from Indian history and traditional tales to reflect their strength and energy. Libas claims that Roshni combines this symbolic brilliance of light with the qualities of contemporary Indian women.
The festive collection accompanying the campaign features flowy silhouettes in floral prints and festive designs. Priced between INR 2,000 and INR 7,000, the brand says the collection includes styles with embroidery and sequin work in fabrics such as velvet and silk, designed to align with festive occasions. The collection is available both in-store and online.
Speaking on the launch, Nisha Khatri, Head of Marketing, Libas, said, “With Roshni, our festive campaign, we set out to capture the true spirit of the season — a celebration of light, joy, and the timeless strength and grace of the modern Indian woman. India has always been a land of Devis, and this collection embodies that essence — gentle yet fierce. Through powerful visuals and thoughtfully crafted festive pieces, the campaign brings this beautiful duality to life, resonating with today’s woman and her evolving sense of style.”
Watch the CampaignVideo here:
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