Libas has unveiled the launch of Saj Dhaj Ke – Season 2, a sequel to its iconic wedding campaign. The campaign celebrates the joy, style, and cultural richness of India’s wedding season through curated festive collections and immersive experiences across stores and digital channels.
All flagship stores pan India have been transformed into festive spaces, inspired by marigolds, the quintessential symbol of auspicious beginnings in Indian weddings. The campaign is supported by a digital-first strategy, with social media activations, influencer collaborations, and creator-led content that bring the Saj Dhaj Ke spirit online.
Sidhant Keshwani, Founder & CEO, Libas, said, “The campaign builds on the success of last year, enhancing both our retail and digital experiences. Saj Dhaj Ke is not just about clothes, it’s about creating an omnichannel experience that engages, inspires, and positions Libas as the go-to brand for festive fashion.”
