LIC Housing Finance (LIC HFL) has launched a new brand campaign, Har Ghar Ka Humsafar, as it celebrates its 37th Foundation Day.
The campaign is designed to highlight LIC HFL’s role in supporting customers through their homeownership journey, positioning the company as a long-term partner rather than just a housing finance provider.
At the centre of the campaign is a brand anthem sung by Sonu Nigam, aimed at capturing the aspirations and emotions associated with owning a home.
Established in 1989, LIC Housing Finance has grown into one of India’s housing finance companies, serving homebuyers across the country.
Commenting on the milestone, Tribhuwan Adhikari, MD & CEO of LIC Housing Finance, said, “As we celebrate 37 years of our journey, we take immense pride in the trust that millions of families have placed in us. A home represents far more than a physical structure; it symbolises security, aspirations, and the promise of a better future. Through our ‘Har Ghar Ka Humsafar’ campaign, we celebrate these emotions and reaffirm our commitment to being a dependable partner in every customer's homeownership journey.”
The company said it will continue to focus on housing finance accessibility, digital innovation and financial inclusion as it enters its 38th year of operations.
