Livguard has partnered with Punjab Kings as the team’s Exclusive Power Partner for the 2026 season of the Indian Premier League.
The association will see Livguard leverage jersey visibility, player-led content and fan engagement initiatives to expand its reach and strengthen brand recall during one of India’s most-watched sporting events.
As part of the collaboration, the brand will roll out a mix of digital campaigns, on-ground activations, and bespoke content featuring Punjab Kings players, alongside fan-facing experiences such as meet-and-greets.
Speaking about the partnership, Rakesh Malhotra, Founder, SAR Group, said, “India’s energy future will be defined not only by generation capacity, but by how securely, intelligently, and efficiently energy reaches homes and businesses. At a time when the country is placing growing emphasis on energy efficiency, resilience, and sustainability, this association gives us a powerful platform to take that conversation to a wider audience. At Livguard, we believe the future will be shaped by intelligent, dependable, and future-ready energy solutions that strengthen energy security and support modern lifestyles. IPL is an emotion for the country, and it gives us the scale to bring this message into mainstream focus and reinforce why such solutions are becoming essential for a modern India.”
Speaking on the association, Satish Menon, CEO, Punjab Kings, said, “We’re pleased to welcome Livguard as our Exclusive Power Partner for the upcoming season. Their focus on reliability and future-ready energy solutions aligns well with the way we think about building a consistent and resilient team environment. We look forward to working together and creating meaningful engagement for fans over the course of the IPL.”
Adding to this, Saurabh Arora, CCO, Punjab Kings, said, “Partnerships like these are about finding a natural fit, and Livguard’s values integrate seamlessly into our larger ecosystem. Through this collaboration, we aim to build a steady and authentic connection with fans while delivering value for the brand at the same time.”
The partnership aligns with Livguard’s broader push to position itself as a comprehensive energy solutions provider, spanning inverters, batteries, and solar technologies. It also reflects the brand’s focus on promoting reliable and future-ready energy choices as demand grows across homes and businesses.
With IPL continuing to serve as a high-impact cultural platform, the tie-up is expected to help Livguard deepen its connection with consumers while reinforcing its proposition around performance, sustainability and everyday utility.
