L’Oréal Paris has partnered with Shark Tank India to launch an exclusive application window for women entrepreneurs, offering them early access to the business reality show's upcoming season.
As part of the initiative, women founders can apply ahead of the show’s general call for entries, allowing them to access mentorship, investment and national visibility through one of India's leading startup platforms.
The initiative aims to encourage greater participation from women-led businesses by providing founders with an opportunity to present their ideas before the show’s panel of investors. It is rooted in L’Oréal Paris’ “I’m Worth It” philosophy and reflects a shared commitment by the brand and Sony LIV to make entrepreneurial opportunities more accessible to women.
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To announce the partnership, L’Oréal Paris and Shark Tank India have released a campaign film on Sony LIV. The film highlights how self-doubt, societal expectations and fear of judgment often prevent women from pursuing entrepreneurial ambitions, before inviting aspiring founders to apply for the new initiative.
Applications through the exclusive window will remain open from July 2 to July 11, 2026. Selected applicants will move forward in the Shark Tank India selection process with the opportunity to pitch their business ideas to the show's investors.
WPP Media served as the strategic media partner for the initiative, developing platform-first integrations around the Shark Tank India franchise.
