Google Pay, in collaboration with Lowe Lintas, has launched a geo-targeted campaign titled “The Authentic Dilli Party”, focused on Delhi and its everyday experiences.
Conceptualised by Lowe Lintas, the campaign links common activities in the city—such as visits to Humayun’s Tomb, eating in Chandni Chowk and travelling by auto in Lutyens’ Delhi—with the use of Google Pay for payments. The central message positions Google Pay as a tool that supports routine transactions across the city.
As part of the campaign, users are invited to 'Join the Authentic Dilli Party' on the Google Pay app by completing actions including peer-to-peer transfers, food payments, data recharges and merchant QR payments. Participants can earn a cashback of Rs. 2025 by the end of the year.
The rollout includes films as well as out-of-home advertising across print, transit media and hoardings in Delhi. Google Pay said the campaign is aimed at strengthening its engagement with users in the city.
Sharing her thoughts on the campaign, Vasudha Misra, President (Creative), Lowe Lintas said - “Show the heart of Delhi culture - tick. Showcase places that make dilli a mood, especially during the winters - tick. Use Naved, a voice that embodies the city - tick. Get inspired from the campaign to over order from food places at office - tick (sigh) Sab tick hai.”
