Here's a crisp British English news-style article:
Jindal Stainless Limited (JSL) has unveiled a new employee-led film inspired by the iconic national integration anthem 'Mile Sur Mera Tumhara', celebrating the diversity of its workforce under the theme ‘Apni Mitti Apna Rang’.
Released on YouTube on 3 June, the film features employees from across the organisation representing different regions, cultures and professional backgrounds. Through a recreation of the beloved anthem, the company highlights how individual identities and shared values can coexist within the workplace.
The campaign reflects a growing trend among Indian companies to use employee-driven storytelling to showcase organisational culture and foster a sense of belonging. Originally aired on Doordarshan on 15 August 1988, Mile Sur Mera Tumhara remains a powerful symbol of India’s linguistic and cultural diversity. Drawing on that legacy, JSL’s film sees employees performing sections of the anthem in different languages while celebrating regional traditions and identities.
The initiative underscores the company’s belief that diversity strengthens workplace culture rather than diluting it. In a note accompanying the video, Jindal Stainless said that just as India is a confluence of regions, cultures and traditions, its workforce reflects a similar richness of backgrounds.Since its release, the film has garnered nearly 65,000 views on YouTube, indicating strong engagement and resonance with audiences. Through the campaign, JSL seeks to reinforce a message of inclusion, unity and pride in one’s roots, while highlighting the people who form the backbone of the organisation.
.jpg)
