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Myntra appoints Madhurima Kumar as Director – Strategy

Kumar is a business strategy leader with over a decade of experience in driving growth across India and global markets

BY TEAM IMPACT
Published: Jun 1, 2026 3:58 PM 
Myntra appoints Madhurima Kumar as Director – Strategy

Madhurima Kumar has joined fashion and lifestyle e-commerce platform Myntra as Director of Strategy. She announced the development on LinkedIn.

Prior to this role, Kumar spent over five years at Razorpay where she most recently held the role of Business Head, Ad Platform and Offers, and played a key role in building the company's advertising business from the ground up. She also worked across Corporate Strategy and the Engage business during her tenure.

In her post, Kumar shared about her new role and reflected on her journey at Razorpay. “Two months back, I joined Myntra as Director, Strategy. Left Razorpay after 5+ years, where I got to build the Ads business from scratch. Worked alongside some genuinely sharp people through my time across Corporate Strategy and the Engage business - grateful to Harshil Mathur and Shashank Kumar for the trust and the room to grow,” the LinkedIn post read.

Sharing her excitement, she further wrote, “Fintech to fashion is quite a switch, but strategy and technology remain at the core of it. Two months in, and the EORS energy only makes me excited about what lies ahead!”

Kumar is a strategy and business leader with over a decade of driving growth across India and global markets. During her career, she has worked across e‑commerce, financial services and tech through strategy, CX optimisation and cost transformation initiatives.

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