Preganews, India’s leading pregnancy detection kit brand, hosted the third edition of its flagship initiative, Mama’s Day Out, at Jio World Centre, bringing together mothers and parenting influencers for a day of connection, engagement and celebration.
The event featured actor Parineeti Chopra, who shared personal insights from her motherhood journey, creating an emotional connection with attendees and reinforcing the event’s focus on community and support.
Designed as a space for mothers to unwind and connect, the gathering included interactive product experience zones, games and discussions centred on motherhood. The initiative forms part of Preganews’ broader strategy to build deeper engagement with consumers beyond its core product offerings.
"Motherhood is not a moment, it is a journey, and Preganews has always believed that every stage of that journey deserves the same care and attention. Mama's Day Out is our way of showing up for mothers beyond the test kit. Now in its third year, it has become a community that women look forward to being part of. Having Parineeti with us, someone who is living this journey herself right now, made the conversations this year especially meaningful and deeply felt," said Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products Private Limited.
"Mothers spend so much of their time taking care of everyone around them that they often forget to take a moment for themselves. Mama's Day Out is such a lovely reminder that mothers deserve to be celebrated too. I had a great time meeting everyone, listening to their experiences and being part of these heartfelt conversations. Events like these make you realise how powerful it is when women come together to support and uplift each other," said Parineeti Chopra.
Now in its third year, Mama’s Day Out has evolved into a key brand platform for Preganews, following earlier editions featuring Sonam Kapoor and Kajal Aggarwal. The event also showcased the brand’s expanding portfolio across pre-pregnancy, pregnancy and post-pregnancy care, underscoring its transition from a pregnancy detection brand to a broader pregnancy care partner.
