Prime Video India has signed a multi-year content partnership with Korean entertainment studio CJ ENM, significantly expanding its Korean content catalogue for viewers in India. The deal will bring more than 100 Korean titles to the platform over the next two years, including 26 new releases alongside popular library content.
The collaboration builds on Prime Video's existing global agreement with CJ ENM and reflects the growing demand for Korean entertainment in India. All new titles will be available with English subtitles and dubbed in Hindi, Tamil and Telugu.
Commenting on the partnership, Shilangi Mukherji, Director and Head, SVOD Business, Prime Video India, said, “Building on our strong global relationship with CJ ENM and the deal announced last year, we're excited to deepen this collaboration with a sharper focus on India. The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
The line-up includes upcoming titles such as Yumi's Cells Season Three, The Legend of Kitchen Soldier and My Bias, My Boss, alongside library favourites including Study Group, Dear X, Search: WWW and earlier seasons of Yumi's Cells.
Jangho Seo, EVP of Platform Division at CJ ENM, said, “We are pleased to collaborate with Prime Video India to bring CJ ENM's acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video's unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”
