Amazon has announced that Prime Video now reaches more than 315 million monthly ad-supported viewers worldwide, up from 200 million in April 2024.
The figure represents the unduplicated average monthly active ad-supported audience across original and licensed series and films, live sports and events, and free ad-supported live channels on Prime Video. The estimate is based on Amazon’s internal data covering the 12-month period from September 2024 to August 2025, with some variations depending on local launch dates.
At the company’s annual flagship event, Jeremy Helfand, Vice President, Prime Video Advertising, said, “Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We're just beginning to unlock what's possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”
Advertising on Prime Video is currently available in 16 countries, including India, the United States, the United Kingdom, Germany, France, Japan, and Brazil. The expansion highlights Prime Video’s development as an advertising platform, offering brands in India and other markets access to audiences through premium content.
