Samsung has elevated Shrish Agarwal to head marketing for its MX business in India, expanding his role beyond the premium and flagship smartphone category.
In his new role, Agarwal will oversee marketing across Samsung’s broader mobile experience portfolio, including smartphones, wearables and connected ecosystem products. The development comes as the company continues to strengthen its focus on the premium devices and connected technology segment.
Agarwal has been with Samsung India’s marketing team for over two years, where he worked on brand strategy, marketing campaigns and business-led initiatives for the company’s premium and flagship portfolio. Prior to Samsung, he was associated with Panasonic and handled marketing communication and brand positioning mandates.
