SNITCH, a D2C menswear brand, has launched ‘9691’, a lifestyle-driven sneaker collection designed for the modern urban consumer.
Inspired by the rhythm of contemporary city life, the 9691 collection is positioned around the idea of constant motion, reflecting the lifestyle of individuals who move seamlessly between work commitments and social environments. The sneakers are designed to complement everyday routines, supporting transitions from professional settings to after-hours culture.
With the launch, SNITCH continues to expand its fashion ecosystem beyond apparel, strengthening its presence in the footwear segment as part of its broader ambition to evolve into a holistic fashion destination for modern Indian consumers.
The design philosophy behind the 9691 collection focuses on versatility and everyday wearability. The sneakers aim to balance comfort, functionality and contemporary aesthetics, making them suitable for both workday routines and casual outings.
Commenting on the launch, Chetan Siyal, Founding member and CMO at SNITCH, said: "With 9691, we wanted to create sneakers that feel natural to the everyday rhythm of our consumers. Today’s urban man is constantly moving between different parts of his day — work, social life, and everything in between. The idea was to design a collection that fits seamlessly into that lifestyle while staying true to SNITCH’s philosophy of effortless style and functionality."
The range features low-top silhouettes with a clean, modern aesthetic and is available in multiple colourways, including white with forest green accents, monochrome black, navy with gum soles, muted beige tones and light grey combinations. Design elements such as layered panels, subtle contrasts and streamlined construction are intended to pair easily with a variety of looks, from relaxed streetwear to smart casual attire.
Through the 9691 collection, SNITCH also reflects its perspective on evolving sneaker culture, positioning sneakers as an everyday lifestyle essential rather than a product driven purely by exclusivity or hype.
