Swiggy Dineout, the eating out platform by Swiggy, today announced a partnership with cult favourite QSR brand Starbucks to launch 'Cancel Summer', a high-energy, multi-sensory campaign as part of the Great Indian Restaurant Festival (GIRF), live on 03 and 04 April, 2026.
The limited-period collaboration offers a flat 50% off on Starbucks via Dineout, along with additional DineCash rewards, brought to life through immersive digital and on-ground experiences.
At the heart of the campaign is ‘Shake.Shake.Win.’—a first-of-its-kind in-app gamified experience by Dineout. Users can 'shake' their phones to craft their own iced shaken espresso, unlocking rewards ranging from exclusive vouchers to free coffee for a year. The mechanic aims to blur the line between utility and entertainment, driving deeper engagement, discovery, and repeat interaction within the app.
Commenting on the collaboration, Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout, said, “This collaboration with Starbucks shows how dining campaigns can go beyond just offers to deliver engaging experiences for users. While flat 50% off and DineCash created strong value for diners, the real differentiation comes from how we are bringing the campaign to life through gamification and immersive experiences. Shake.Shake.Win. gives users a playful way to engage, while the offline installation makes the idea of ‘Cancel Summer’ tangible. Campaigns like these make dining out more participative and memorable, not just transactional.”
Mitali Maheshwari, Head – Product & Marketing, Starbucks India, added, “Starbucks has always been about delivering not just great beverages but memorable experiences. This collaboration with Dineout allows us to connect with our audience in a fresh, playful way. By combining gaming, rewards, and a sensory on-ground installation, we have created a campaign that feels dynamic and immersive while still delivering strong value.”
By merging technology, gaming, and physical experiences, 'Cancel Summer' demonstrates how strategic partnerships can transform short-term offers into high-impact brand moments—where consumers don’t just save more, but experience more.
