Tags Story

More From Impact
Renaissance Goa partners with Janhvi Kapoor for new brand campaign
BY TEAM IMPACT
More From Impact
Clovia hosts creator retreat in Goa with Nasher Miles to showcase sleepwear collection
BY TEAM IMPACT
IMPACT Stories
Big ideas, bigger wins: Inside the closing night of ABBYs 2026
BY Isha Khatu and Antora Chakraborty
IMPACT Stories
‘Ad Lost Its Soul When It Became a Financial Machine’: Santosh Desai of Think9
BY Debolina Datta
IMPACT Stories
From Brand-Building to Big Thinking: Goafest Day 3 in Pics
BY TEAM IMPACT
IMPACT Stories
Ad industry leaders honour Prasoon Joshi on Prasar Bharati appointment at Goafest 2026
BY TEAM IMPACT
IMPACT Stories
Are in-house creative teams redefining agency partnerships? Goafest panelists answer
BY TEAM IMPACT
IMPACT Stories
Chasing Creative Excellence: The Agency Contenders
BY TEAM IMPACT
IMPACT Stories
Swipe Left or Right: Industry leaders weigh in on advertising’s hottest takes
BY TEAM IMPACT
More From Impact
WRM, VML India, ASCI, Oilver InHouse India win big at Advertising Rocks Season 4
BY TEAM IMPACT
IMPACT Stories
Who’s the GOAT at Goafest? Industry leaders name their picks
BY TEAM IMPACT
IMPACT Stories
Goafest, But Make It a Meme
BY TEAM IMPACT
IMPACT Stories
Leo Leads as ABBYs 2026 Day 2 Finds Its Creative Pulse
BY Antora Chakraborty BY Anaum Shaikh BY Debolina Datta
IMPACT Stories
‘Audio can be identity’: Spotify’s Haran Ramachandran on power of sound in advertising
BY TEAM IMPACT
IMPACT Stories
Which industry folks are secretly built for reality TV?
BY TEAM IMPACT
IMPACT Stories
Big Ideas, Bold Voices: Goafest Day 2 in Pics
BY TEAM IMPACT
IMPACT Stories
The new disruption: Decoding advertising industry’s favourite buzzwords
BY TEAM IMPACT
IMPACT Stories
'Ad industry will survive': Dr Annurag Batra’s vision for an industry at crossroads
BY Isha Khatu
IMPACT Stories
Beyond the hype: Why credibility will determine AI’s future in advertising and media
BY TEAM IMPACT
IMPACT Stories
Where Creativity Clicks: The Digital Contenders
BY TEAM IMPACT

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

When OOH Shows Up And Stands Out Too

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game