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Creative Zone
Ads in Focus
BY Antora Chakraborty

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Shah Rukh Khan Thinks He’s Vi’s VIP. Then Comes the Plot Twist
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Vi unveils a new dynamic identity, ropes in Shah Rukh Khan as brand ambassador
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IMPACT Stories
How Much of a Brand Does a Celebrity Really Endorse?
BY Antora Chakraborty

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A Simple Agency wins Foxtale’s OOH mandate
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IMPACT Stories
Why Every Brand Wants a Piece of SRK
BY Debolina Datta

Spotlight
Freedom From Ageism
BY Anaum Shaikh

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Foxtale names Shah Rukh Khan brand ambassador, launches new brand philosophy
BY TEAM IMPACT

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Shah Rukh Khan joins Prasoon Joshi for Google Gemini campaign
BY TEAM IMPACT

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Hyundai's revisits 'Mr. Kim' campaign to mark 30 years of the brand in India
BY TEAM IMPACT

CMO Interview
'Infinitely More' Than Payments
BY Raaina Jain

Cover Story
Star Power or Scroll Power
BY Antora Chakraborty

IMPACT Stories
SRK brings ‘global icon’ storytelling to life: Visa’s Gaurav Ramdev
BY Raaina Jain

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LT Foods brings Shah Rukh Khan into fifth edition of DAAWAT World Biryani Day
BY TEAM IMPACT

CMO Interview
The Face of Joy
BY Anaum Shaikh

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Visa launches ‘Infinitely More’ campaign featuring Shah Rukh Khan
BY TEAM IMPACT

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Visa India names Shah Rukh Khan as brand ambassador
BY TEAM IMPACT

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Shah Rukh Khan and Sanya Malhotra headline Joy Personal Care’s new TVC
BY TEAM IMPACT

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Sunfeast Dark Fantasy brings Shah Rukh Khan-led ‘Party with SRK’ campaign to life
BY TEAM IMPACT

CMO Interview
The 360° Cover Drive
BY Antora Chakraborty

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