Tags Story

More From Impact
Palak Tiwari brings glass-skin glow to Mamaearth’s new Rice Face Wash film
BY TEAM IMPACT
More From Impact
Rayomand J. Patell Launches New Venture Firestarter
BY TEAM IMPACT
More From Impact
Infectious Advertising appoints Smriti Tewari as Business Head
BY TEAM IMPACT
More From Impact
Air India Express’ new campaign celebrates travel as a journey of self-discovery
BY TEAM IMPACT
More From Impact
Titan and Ogilvy's New Diwali Campaign Celebrates the Gift of Time
BY TEAM IMPACT
More From Impact
South Indian Bank’s Diwali film celebrates the circle of kindness and joy
BY TEAM IMPACT
IMPACT Stories
VIDEO INTERVIEW: Gunjan Soni on Making YouTube India the Next Shopping Destination
BY Antora Chakraborty
More From Impact
STUDDS marks 50 years with cinematic brand film celebrating trust and safety
BY TEAM IMPACT
More From Impact
Audi and Saatchi & Saatchi India reimagine festive spirit with AI-led storytelling
BY TEAM IMPACT
IMPACT Stories
YouTube India Goes Shoppable
BY Antora Chakraborty
Cover Story
Earning a PhD in Winning Accounts
BY NEETA NAIR
More From Impact
Lenskart Announces UPI Integration in Upcoming B Camera Smartglasses at GFF 2025
BY TEAM IMPACT
IMPACT Stories
Why Most Businesses Don’t Have a Demand Problem. They Have a Positioning Problem
BY Adnan Pocketwala
IMPACT Stories
Reel Talk: Episodic Storytelling gets an Instagram Uplift
BY Antora Chakraborty
More From Impact
Flipkart’s Diwali Campaign Extends to On-Ground Community Efforts in Mumbai
BY TEAM IMPACT
More From Impact
Fanta & Universal Pictures revive Chucky for a spooky Halloween limited-edition collection
BY TEAM IMPACT
More From Impact
Platinum Guild India offers Dhoni fans a face-to-face encounter in new campaign
BY TEAM IMPACT
More From Impact
Deepika Padukone Joins Ranveer Singh as Brand Ambassador for Experience Abu Dhabi
BY TEAM IMPACT
IMPACT Stories
Blockchain and the Future of Advertising
BY Siddharth Ugrankar
More From Impact
Monks Appoints Sonali Khanna as India Head – Business & Integration
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine