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Axis Max Life launches retirement campaign with Rohit Sharma and Ritika Sajdeh
BY TEAM IMPACT

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Google unveils Gemini-powered marketing tools for Indian businesses
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Axis Max Life deploys GreyLabs AI's Voice AI Suite to boost sales conversions
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IMPACT Stories
More trust, less hype: The new rules of financial influence
BY Raaina Jain

CMO Interview
Because ‘Bharosa’ Matters
BY Antora Chakraborty

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Axis Max Life Promotes Karan Mehra to VP, Policy Owner Services
BY TEAM IMPACT

Cover Story
Tuned in to Gen-Z
BY Anushka Sengupta

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Axis Max Life Insurance launches Bandhan 2.0
BY TEAM IMPACT

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Max Life rebrands to Axis Max Life with innovative print campaign & Swiggy Association
BY TEAM IMPACT

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Max Life Insurance Rebrands to Axis Max Life Insurance
BY TEAM IMPACT

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When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?


‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’


Scale Meets Speed


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