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Creative Zone
Ads in Focus
BY Antora Chakraborty

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redBus launches AI-powered Dussehra campaign ‘Taking India Home Sale’
BY TEAM IMPACT

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Home Credit India Launches #UpgradeWaaliDiwali Campaign
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Zeenat Aman Leads New Tyaani Jewellery Campaign ‘Forces of Tyaani’
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CMO Interview
Haier’s Growth Strategy
BY Yash Bhatia

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Kareena Kapoor Stars in Pour Home’s TVC, Showcasing 30-Day Everyday Freshness
BY TEAM IMPACT

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Thermocool Home Appliances Onboards Saif Ali Khan as Brand Ambassador for Cooling Range
BY TEAM IMPACT

IMPACT Stories
Healthcare, FMCG, Appliances see relief as India adopts three-slab GST system
BY Ruchika Jha

Interview
Walls of Wonder
BY Anushka Sengupta

IMPACT Stories
Changing homes, changing lives: Magicbricks on real estate’s next phase
BY Ruchika Jha

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Homesfy’s new film celebrates homeownership as a lifelong dream fulfilled
BY TEAM IMPACT

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Rahul Dravid joins buildAhome as brand ambassador
BY TEAM IMPACT

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Moneyboxx Finance Appoints Vivek Meharwal as Chief Business Officer
BY TEAM IMPACT

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RoshanSpace's ProDigi brings Wimbledon 2025 to Mumbai with live DOOH campaign across city
BY TEAM IMPACT

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Tyaani Jewellery Collaborates with Kalki Koechlin for ‘Forces of Tyaani’ Campaign
BY TEAM IMPACT

Impact Feature
PEAKING THROUGH PODCASTS
BY Anushka Sengupta

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Air India’s Brand Image Hits Turbulence from Celebrities
BY Jennifer Thomas

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Today Group Launches ‘Happiness Month’ Campaign to Boost Customer Engagement
BY TEAM IMPACT

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Livguard Powers Up IPL 2025 with Akshay Kumar to Unveil Future of Energy Solutions
BY TEAM IMPACT

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Good Homes aims to transform bathrooms into freshrooms with new campaign
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go


The Rebel Recipe


‘Creative work now brings least revenue’


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