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Wipro Consumer Care acquires Good Home and Eva brands from TTK Healthcare
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'It is important to diversify from traditional advertising,' says Versuni’s Pooja Baid
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Hero Homes shifts focus to belonging in new ‘Building What Matters’ campaign
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Specta’s new campaign shows how colours can steal attention in everyday life
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Roots to Legacy: Painting History with Asian Paints
BY Debolina Datta

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game