Tags Story

Creative Zone
Ads in Focus
BY Pritha Pahari
More From Impact
Anupriya Acharya, Kainaz Karmakar Appointed Jury Presidents for Cannes Lions 2026
BY TEAM IMPACT
More From Impact
Cadbury Dairy Milk Silk returns with ‘Say It With Silk’ Valentine’s campaign for 2026
BY TEAM IMPACT
More From Impact
Ogilvy CCOs' Tribute to Piyush Pandey - The Captain, The Coach & The God of Simplicity
BY TEAM IMPACT
Cover Story
Kuch Khaas Tha
BY TEAM IMPACT
More From Impact
“His Living Room Was Our Second Office”: Harshad, Kainaz & Sukesh, Ogilvy India
BY TEAM IMPACT
Impact Feature
Cannes you be Honest?
BY Ruchika Jha
IMPACT Stories
Seismic Shift or Window Dressing: Ad Industry Decodes New Cannes Lions Rules
BY Ruchika Jha
More From Impact
India Adds Two Bronze Lions on Day 4 at Cannes Lions 2025
BY TEAM IMPACT
Cannes Lions 2025
India’s Cannes Momentum Eases with Three Wins on Day Two
BY NEETA NAIR BY Anushka Sengupta
Impact Feature
Tokenism or More?
BY Paawan Sunam
Cover Story
THE CREATIVE STARS TO WATCH OUT FOR
BY NEETA NAIR
Interview
‘OUR PARTNERSHIP IS A BIT LIKE HAVING TWO ENGINES ON A PLANE’
BY Srabana Lahiri

TOP STORY

‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’

Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems

‘India has moved from an expansion phase to an allocation phase’

Digital Eclipsing Traditional AdEx

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Motorola's Signature Move