Tags Story

IMPACT Stories
Surprise & Delight Is the New Discount: Why Rewards Beat Price in 2025
BY Vikas Shah
More From Impact
KRAFTON India Launches Digital Tourism Style Campaign for BGMI Stepwell Update
BY TEAM IMPACT
More From Impact
Nykaa and Snapchat Launch India’s First Gen Z Beauty Creator Incubator Program
BY TEAM IMPACT
More From Impact
Swa Diamonds onboards Preity G Zinta as brand ambassador
BY TEAM IMPACT
More From Impact
Zaggle Signs Indian U19 Cricketer Ayush Mhatre as Brand Ambassador
BY TEAM IMPACT
More From Impact
Air India Express’ new campaign celebrates travel as a journey of self-discovery
BY TEAM IMPACT
More From Impact
South Indian Bank’s Diwali film celebrates the circle of kindness and joy
BY TEAM IMPACT
IMPACT Stories
Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
BY Yash Bhatia
More From Impact
Bowlers and Shubman Gill team up to promote mindful pet parenting and nutrition
BY TEAM IMPACT
More From Impact
The HOOOP Collective and Everloop.Agency launch Prvaah to bridge UK–India business
BY TEAM IMPACT
IMPACT Stories
Zoho’s Arattai Tops App Charts, Sparks Talk of a Homegrown WhatsApp Rival
BY Yash Bhatia
More From Impact
L’Oréal Paris launches its first-ever festive film ‘Mujh Mein Hai Diwali’
BY TEAM IMPACT
More From Impact
Greenlam celebrates enduring Diwali warmth with new festive film
BY TEAM IMPACT
More From Impact
YAAP Appoints Priyanka Magan as Head – Gurugram Amid Expansion Plans
BY TEAM IMPACT
IMPACT Stories
Tharoorisation of Football
BY Antora Chakraborty and Neeta Nair
More From Impact
LAL Reimagines Diwali as a Festival of Shared Sweetness and Subtle Gestures
BY TEAM IMPACT
IMPACT Stories
From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
BY Anushka Sengupta
More From Impact
Dabur Red Paste’s new DVC calls for freedom from hidden dental issues
BY TEAM IMPACT
More From Impact
Hindware launches ‘Designed for Sukoon’ campaign across home solutions
BY TEAM IMPACT
More From Impact
Pantaloons onboards Samantha Ruth Prabhu as its brand ambassador
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine