Tags Story

Talking Point
The Women’s Cricket Gold Rush
BY Debolina Datta
More From Impact
Sony Sports Network challenges cricket’s ‘gentleman’s game’ label with new campaign
BY TEAM IMPACT
More From Impact
Sony Pictures Networks India acquires media rights for the Glasgow 2026 Commonwealth Games
BY TEAM IMPACT
More From Impact
SPNI cuts over 100 jobs amid company-wide restructuring
BY TEAM IMPACT
More From Impact
Rajesh Kaul to be named Chief Revenue Officer at Sony Pictures Networks India
BY TEAM IMPACT
Cover Story
The Turning Point
BY Yash Bhatia BY Ruchika Jha
More From Impact
Sony Sports Network Launches Campaign for Asia Cup 2025 Featuring Virender Sehwag
BY TEAM IMPACT
Talking Point
WHY SONY IS BETTING BIG ON FOOTBALL FEVER
BY SONAM SAINI
CMO Interview
TATA MOTORS: KEEPING THE FESTIVE SPIRIT ALIVE
BY Anjana Naskar
Spotlight
THE INDIA-AUS SERIES WILL BE A WIN-WIN FOR ALL STAKEHOLDERS: RAJESH KAUL
BY SONAM SAINI

TOP STORY

When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?

‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’

Scale Meets Speed

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Naturali’s Anirrban Mukherjii on Haircare, Ingredient-Led Innovation & Building Consumer Trust