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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Anushka Sengupta
Published: Oct 27, 2025 11:13 AM 
Ads in Focus

Brand - Asian Paints | Campaign - Har Ghar Kuch Kehta Hai

AGENCY

Piyush Pandey
Chief Advisor, Ogilvy India

“Homes have always spoken, what’s beautiful now is how they’re starting new conversations. This new chapter of ‘Har Ghar Kuch Kehta Hai,’ captures today’s lives with honesty, humour, and heart. It reminds us that while the world around us changes, the emotions we build our homes with remain timeless.”

CLIENT

Amit Syngle
MD & CEO, Asian Paints

“With this new chapter of ‘Har Ghar Kuch Kehta Hai,’ we’re celebrating the evolving nature of Indian homes and the unique ways families bring them alive. We want to showcase how every corner of a home carries meaning whether through creativity, individuality, or shared experiences and continues to reflect the people who live within it.”


Brand - Jindal Stainless | Campaign - More Than Just Change

AGENCY

Gaurav Arora
Co-Founder, Social Panga

“Extending our long-standing relationship with Jindal Stainless, we wanted to continue moving away from functional communication on the year’s largest festival. And hence the idea of showcasing ‘value that endures’ took shape of the story that puts coins at the centre of everything Diwali. It bridges everyday traditions with the timelessness of stainless steel.”

CLIENT

Sonal Singh
Head – Corporate Communications, Jindal Stainless

“For us, the focus was to take the conversation beyond the product and talk about purpose. Coins have always held deep emotional value in India, anchoring both everyday moments and special occasions. We wanted to celebrate stainless steel as a material that, like these coins, symbolises trust, longevity, and shared legacy.”


Brand - PiramalPharma | Campaign - #OwnYourMenopause

AGENCY

Mahima Mathur
Creative Director, DDB Mudra Group

“Most women we spoke to began their menopause journey in confusion, not conversation. These stories - inspired by real testimonials - and the i-Know Menopause Testing Kit are here to make it easier to talk, to understand, and to turn a lonely journey into a shared one.”

CLIENT

Abhishek Kr. Srivastava
VP Marketing, Piramal Consumer Healthcare

“With i-Know, our goal is to help women understand their bodies at every stage, including one of the least talked about transitions, menopause. The #OwnYourMenopause campaign reflects our commitment to driving both education and access, making it easier for women to identify what they’re going through and take timely, informed action.”


Brand - Sting | Campaign - Energy Ka Bas Ek King, Sting

AGENCY

Saarthak Dutt
Executive Creative Director, Leo India

“We wanted to bottle the feeling you get when your energy hits turbo mode and then let it explode on screen. Our idea was simple: show that real energy lets you own the moment. The table tennis match became the perfect metaphor for that unstoppable Sting energy – bold, witty, and always one step ahead.”

CLIENT

Sanya Sehgal
Sting Equity Lead, PepsiCo India

“Sting isn’t just another energy drink, it’s the king of energy. The new film captures that unbeatable edge of Sting in a fun and relatable way, reflecting the spirit of our consumers - always switched on, always ready for more. Lakshya brings that energy alive effortlessly - sharp, dynamic, and impossible to miss, just like Sting.”

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  • TAGS :
  • Piyush Pandey
  • OGILVY INDIA
  • Asian Paints
  • Amit Syngle
  • Gaurav Arora
  • Social Panga
  • PepsiCo India
  • Piramal Pharma
  • Mahima Mathur
  • Leo India
  • DDB Mudra Group
  • Sting
  • Piramal Consumer Healthcare
  • Har Ghar Kuch Kehta Hai
  • i-Know
  • Sanya Sehgal
  • Saarthak Dutt

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