Piyush Pandey wasn’t just the face of Indian advertising, he was its beating heart. With an instinct for emotion and an ear for the everyday, he turned ordinary Indian moments into unforgettable brand stories. His work spoke in the country’s own voice, honest, warm and wonderfully witty, whether it was Fevicol’s unbreakable bond, Cadbury’s sweet nostalgia or Asian Paints’ walls that spoke of home. In a world chasing polish and perfection, Pandey reminded everyone that true creativity lies in being real, and that the language of India itself was its greatest storyteller.
Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd says, “It is deeply saddening to lose a legend like Mr. Piyush Pandey. I had the privilege of meeting him just last month, and as always, his passion for storytelling and his innate understanding of the Indian consumer stood out. He had an extraordinary ability to find magic in simple human insights and turn them into timeless narratives. His warmth and humility made every interaction special.”
“Over an association spanning more than a decade and a half, he played a pivotal role in shaping Mother Dairy into one of the most loved and trusted dairy brands in the country. He also helped craft the beautiful thought of ‘Maa Jaisi’ – a sentiment that captures the soul of our brand, transforming a simple truth into a timeless expression of care, trust, and belonging. It was an experience that will remain etched in my memory – witnessing the same spark and simplicity that defined his craft. His legacy will forever remain a guiding light, and as he once said, ‘Somewhere, you need to touch the hearts.’ He truly did,” Manish adds.
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