As the curtain falls on 2025, Indian advertising clearly reflects its year of innovation, where long-form brand films coexisted with AI-led disruption, meme-first humour, emotional narratives, and creative continuations of past favourites. In recognition of these standout efforts, IMPACT curates a special editorial series highlighting the campaigns that truly left a mark this year.
At Rank 60 is Zeno Health's campaign ,'Skip the ad. Download the App'. The campaign comprises a set of short, light-hearted films featuring a father-daughter duo chatting about the benefits of the Zeno Heath app, encouraging viewers to try it out for themselves.
Conceptualised by Bhupender Agarwal and Ujjwal Kabra from Folklore Co., the films showcase their playful bond while naturally weaving the app into the narrative.
For this year’s list, the IMPACT editorial team reviewed hundreds of campaigns, assessing them on storytelling depth, creative innovation, cultural resonance, originality, production excellence, execution quality, and overall influence. The selections celebrate the work that steered India’s advertising narrative in 2025.
Stay tuned as IMPACT reveals the campaigns that not only defined the year but also challenged and reshaped industry norms.
