Boat has renewed its partnership with Royal Challengers Bengaluru (RCB), continuing its role as the team’s 'Official Audio Partner' for the upcoming IPL season.
The renewal marks eight years of association between the two brands and was first announced through a social media post on Instagram. The partnership will extend across digital campaigns, on-ground activations and fan engagement initiatives during the tournament.
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With RCB entering the season as defending champions, the collaboration will focus on content featuring players, fan experiences and community-led initiatives. Planned activities include giveaways, meet-and-greet opportunities and co-branded campaigns aimed at increasing engagement among younger audiences.
“Our eight-year association with Royal Challengers Bengaluru reflects a long-standing belief in their championship potential. At boAt, we back those who push boundaries, and RCB returning as defending champions this season is a testament to that belief. We’re excited to continue building on this momentum and bringing fans closer to the game as RCB’s Official Audio Partner this year,” said a Boat spokesperson.
