Decathlon Sports India has launched KIPRUN by Decathlon, its flagship performance running sub-brand, in the Indian market. Built around the global tagline ‘More Runs. More Life.’, the brand aims to make high-performance running solutions accessible to a wider range of runners.
The India launch introduces 35 running shoes, including 17 performance-focused models designed for everyday training, long-distance running, race-day performance and trail running. The range incorporates technologies such as VFoam Plus, MFoam+ and carbon-plated soles.
“Running transforms far more than physical fitness, building consistency, elevating wellbeing, fostering confidence, and connecting communities. Through our tagline 'More Runs. More Life.', KIPRUN by Decathlon is building a comprehensive running ecosystem, empowering runners with the technical innovation, guidance, and footwear choices needed to embrace their individual journeys and build holistic wellbeing," said Bruno Araujo, Country Sports Leader- Running, Decathlon Sports India
The launch is supported by a brand film highlighting the discipline, exploration and personal growth associated with running. It presents running across different experiences, from everyday training and personal-best attempts to trail running and taking the first step towards a healthier lifestyle.
KIPRUN traces its name to the phrase ‘Keep Running’, inspired by spectators cheering runners at the 2007 New York Marathon. Its identity is built around supporting runners across different levels of experience, distances and goals. The launch comes as running continues to gain traction in India through organised races, running communities and recreational participation across cities.
