Electric cycle manufacturer EMotorad and social enterprise Phool have announced a joint Diwali giveaway focused on sustainability and mindful celebrations, the brands informed.
The collaboration aims to draw attention to the environmental impact of festive consumption while promoting responsible alternatives. EMotorad operates in the electric mobility segment, whereas Phool is known for repurposing discarded temple flowers into incense and wellness products.
“India celebrates Diwali with unmatched energy, but we cannot ignore the cost our environment pays every year,” said Kunal Gupta, CEO and Co-Founder of EMotorad. “Our e-cycles are about offering people freedom without pollution, convenience without compromise. Partnering with Phool allows us to spread a larger message this festive season: that conscious choices are the real gifts we can give our future generations.”
“At Phool, we set out to transform temple flowers into something meaningful, while EMotorad is making everyday journeys cleaner with electric cycles. We may come from different worlds, but we share the same dream, a future where innovation is kind to the planet. Coming together this Diwali feels natural, because partnerships like this can truly multiply the change we wish to see,” said Ankit Agarwal, Founder of Phool.
As part of the giveaway, the brands will feature EMotorad’s electric cycles and Phool’s handcrafted incense products. The initiative, according to both companies, is intended to encourage sustainable practices during the festive season.
Watch the campaign film here:
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