Škoda Auto India, in collaboration with BBH India, has rolled out a new campaign titled ‘Heartbreak’, celebrating the return of the iconic Škoda Octavia RS (Rally Sport). The special edition launch, part of Škoda’s 25-year milestone in India, saw all 100 units sell out within 20 minutes of going live on the brand’s website.
At the heart of the campaign lies a brand film that channels the thrill and nostalgia of the rally-bred performance car, sparking both excitement and a touch of FOMO among enthusiasts. Extending the idea beyond film, the brand has introduced an interactive microsite, featuring a playful ‘Non-Owner’s Manual’, guiding fans through the heartbreak of missing out on the RS. Adding to the creativity, the campaign also unveils ‘Driver’s Seat’, a unique body perfume inspired by the Octavia RS, designed to capture its spirit even off the road.
Watch the campaign here:
Ashish Gupta, Brand Director, Škoda Auto India, said, “Škoda as a brand inspires emotion, excitement, and a sense of belonging among driving enthusiasts. With the Octavia RS, that connection only grows stronger. The ‘Heartbreak’ campaign is our way of celebrating this passion, not just with those who managed to own one, but also with countless fans who have kept the RS spirit alive over the years. It’s a reminder that true performance isn’t just felt on the road, it’s something that stays with you.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India, added, “What do you do when you have a 100 cars and a million diehard fans? You design an ecosystem of ideas to help fans get over the Heartbreak. Like a coping mechanism delivered with tongue firmly in cheek. Octavia RS has fanatical following around the world including in India and it deserved a launch that would last far far longer than the 24 mins it took for the car to be booked out. Every idea in the campaign has been plotted meticulously to create a memorable fan experience.”
The ‘Heartbreak’ campaign is currently live across digital, social, ambient, and OOH platforms, bringing a distinctive blend of humour, creativity, and fan emotion to the Octavia RS story.
