Škoda Auto India has launched an inspiring new campaign for the all-new Škoda Kylaq, featuring the brand’s first-ever ‘Brand Superstar,’ Ranveer Singh. The campaign, titled ‘Own Your Dream,’ was conceptualised by Publicis India and is designed to reach a broad spectrum of Indian consumers, from metropolitan cities to Tier-2, Tier-3, and beyond.
The film moves beyond showcasing vehicle features, focusing instead on modern ambition and success. It portrays the Kylaq as more than just a car; it is a trusted companion for individuals striving to realise their dreams. With powerful visuals and an uplifting narrative, the ad features people chasing their goals – from newlyweds embarking on a journey to athletes aiming for greatness, alongside Ranveer Singh, who helps clear the clouds of aspiration to reveal the Škoda Kylaq.
Petr Janeba, Brand Director at Škoda Auto India, commented, “2025 is a landmark year for us in India and globally. It marks the advent of the New Era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh. Just like our all-new SUV, the Kylaq campaign will resonate with those who aspire for something more than the ordinary.”
The campaign is tailored for deeper market penetration, with its full-funnel, consumer-first approach ensuring that it connects with a wide audience across India. In line with Škoda’s expansion efforts, the ad has been translated into 8 regional languages to reach consumers from all corners of the country.
Paritosh Srivastava, CEO of Saatchi & Saatchi and Publicis India, shared his enthusiasm for the project: “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with the rollout of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”
The campaign, which is now live across television, print, digital, social media, Out of Home, Radio, and dealer outlets, aims to empower Indian consumers to dream big and believe in their potential.
