Titan, one of India’s leading watch brands, has launched its Diwali campaign in collaboration with Ogilvy, focusing on time as a meaningful gift. The campaign aims to encourage people to value togetherness over material presents during the festive season.
Set against the backdrop of Diwali, the film features a story about two siblings. The brother returns home after a period away, while the sister, who has held the family together in his absence, welcomes him with quiet restraint. As Diwali preparations unfold, the film captures their evolving bond. The brother gifts his sister a Titan watch, using it as a way to promise more time for family.
The campaign is set to the familiar Titan melody, intended to evoke memories for those who associate the tune with the brand’s earlier advertising.
Aparna Ravi, Marketing Head, Titan Watches, Titan Company Limited, said, “With this campaign, we wanted to celebrate the thought of meaningful gifting, to remind people that when you gift a Titan, you are not just giving a watch, it is a promise to spend more time together. Utsav by Titan, our festive gifting campaign, is an expression of this promise. It is a way of saying I am here, ‘I am here, I value you and these moments we share matter.’”
Aarti Nichlani, Executive Creative Director, Ogilvy South, added, “Titan has always told stories that speak to the heart. ‘A Promise of Time’ is our way of encouraging people to take a pause from busy lives and make time for those who matter most — not just on special days like Diwali, but every day. And isn’t a Titan watch the perfect symbol of that promise?”
The campaign continues the long-standing collaboration between Titan and Ogilvy, which has produced several of the brand’s memorable advertisements over the years.
Through this initiative, Titan and Ogilvy present the watch not just as a product, but as a symbol of commitment to shared time and relationships.
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