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CMO Interview
Making Tyres Matter: CEAT CMO Lakshmi Narayanan B
BY Raaina Jain

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Asian Paints launches ‘5000+ Colours of Freedom’ print campaign
BY TEAM IMPACT

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Asian Paints celebrates Kashmir's heritage through public art initiatives
BY TEAM IMPACT

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Asian Paints shareholders approve Sudhir Sitapati’s appointment as Independent Director
BY TEAM IMPACT

IMPACT Stories
From 30-Second Spots to Story Universes: The AI Shift in Brand Building         
BY Dipankar Mukherjee

IMPACT Stories
Roots to Legacy: Painting History with Asian Paints
BY Debolina Datta

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Asian Paints teams up with Zomato for 'Rang Hi Asli Pata Hai' campaign
BY TEAM IMPACT

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Asian Paints Honours Fathers in New Film Featuring Sprinter Gurindervir Singh
BY TEAM IMPACT

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Sudhir Sitapati appointed as Independent Director at Asian Paints
BY TEAM IMPACT

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Asian Paints launches campaign for Anti-Damp Technology in Ace & Tractor Emulsions
BY TEAM IMPACT

IMPACT Stories
How Sunil Grover Became the Face of Scroll-Proof Advertising
BY Antora Chakraborty

Creative Zone
Best Ads of April 2026
BY Antora Chakraborty

Creative Zone
Ads in Focus
BY Antora Chakraborty

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Asian Paints’ latest campaign highlights how colours shape a home's identity
BY TEAM IMPACT

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Asian Paints Strikes a Musical Note to Push Damp Proof in Southern Markets
BY TEAM IMPACT

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Asian Paints launches Damp Proof campaign featuring Ranbir Kapoor, Saurabh Shukla
BY TEAM IMPACT

Talking Point
The Price Of Cricket
BY Antora Chakraborty

Cover Story
Digital Eclipsing Traditional AdEx
BY admin

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Asian Paints Launches ‘Rang De India’ Celebrating the Colours of Indian Fandom
BY TEAM IMPACT

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Ravi Makwana appointed Chief Marketing Officer at Vadilal Industries Limited
BY TEAM IMPACT

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