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Cover Story
The Desi Fizz Factor
BY Anaum Shaikh

Interview
Swiss Military: Premium, Made Accessible
BY Raaina Jain

Cover Story
Media Buy, DIY?
BY Anaum Shaikh

IMPACT Stories
Are retailers losing the digital race to Q-commerce?
BY Anaum Shaikh

Interview
‘The Idea Was So Earnest, I Had to Execute it Well’
BY Debolina Datta

Impact Feature
Lights Camera Action
BY Debolina Datta

IMPACT Stories
Speed Over Quality?
BY Isha Khatu

Spotlight
Shelf Wars 2.0
BY Pritha Pahari

Talking Point
Q-Commerce Goes Premium
BY Pritha Pahari

Cover Story
Checkout Goes Chatty
BY Antora Chakraborty

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Britannia Little Hearts Invites Consumers to Share the OG Heart
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BY TEAM IMPACT

IMPACT Stories
At Home: Has Coffee Moved Beyond Cafés?
BY Anaum Shaikh

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boAt and Blinkit launch Mother’s Day campaign with humorous take on AI
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Deconstruct Skincare partners with Blinkit for campus-led OOH sunscreen campaign
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Pee Safe relaunches ‘Pee Room Conversations’ podcast with ‘Unmute with Pee Safe’
BY TEAM IMPACT

Cover Story
The Challengers
BY Ruchika Jha

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Zomato and Blinkit host third ‘Powering Inclusive Growth’ conference in Delhi
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Fevicol Shoefix Celebrates Valentine’s Day with ‘Jodi Salamat Rahe’ Campaign
BY TEAM IMPACT

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When OOH Shows Up And Stands Out Too


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