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Cover Story
‘CONCERT’ED GAINS
BY Jennifer Thomas

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JioStar Secures 11 Key Sponsors for ICC Men’s Champions Trophy 2025
BY TEAM IMPACT

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Coke Studio Revives Old-School Romance with Mixtape for Valentine's Day
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Harikrishnan Pillai: ‘Brands will evolve to build a creator mindset’ in 2025
BY Anushka Sengupta

Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin

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Pidilite Launches 5th Edition of Fevicreate Idea Labs
BY TEAM IMPACT

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Hawkins’ Rakshabandhan Campaign Urges Thoughtfulness over Money
BY TEAM IMPACT

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Liberty General Insurance launches Independence Day campaign
BY TEAM IMPACT

Spotlight
'Sideways is the Birbal to Clients' Problems'
BY NEETA NAIR

Talking Point
Myntra: Expansion Through Innovation
BY Aryan Khanna

Spotlight
Harit Nagpal on the Art of Thriving
BY Aryan Khanna

Backbeat
Zooming Into Success
BY Haresh Kathrotiya

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ABP NETWORK HOSTS ITS ‘IDEAS OF INDIA’ SUMMIT
BY PRANAB JYOTI BHUYAN

Cover Story
A 5G FUTURE
BY Archana Khatri Das

CMO Interview
IN IT TOGETHER WITH VI
BY NEETA NAIR

Creative Zone
LATEST AD CAMPAIGNS
BY Eularie Saldanha

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VODAFONE IDEA LAUNCHES AI POWERED CUSTOMER SERVICE ON WHATSAPP
BY TEAM IMPACT

Cover Story
OGILVY-VIVO SPAT: THE CLEAR PICTURE
BY NEETA NAIR

TOP STORY VIEW MORE

‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age

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The Caratlane to Chic

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India's Pulse Hits Rs.750 Crore

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