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IMPACT Stories
The Ramayana Algorithm: Ancient Wisdom Guides Modern Brand Success
BY Alok Lall
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Hero MotoCorp unveils new campaign for the Hero Destini 125, featuring S.S. Rajamouli
BY TEAM IMPACT
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Asian Paint’s new campaign highlights self-expression in home décor with Deepika Padukone
BY TEAM IMPACT
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MS Dhoni and Kusha Kapila team up again to showcase Orient Electric’s lighting solutions
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Anushka Sengupta
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McCann Worldgroup India Wins Smart Bazaar Account
BY TEAM IMPACT
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The International Advertising Association Inducted Prasoon Joshi Into The Hall Of Fame
BY TEAM IMPACT
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Madison Loop appoints Sudarshan Karandikar as Vice President
BY TEAM IMPACT
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Sammaan Capital salutes middle-class triumph in new campaign
BY TEAM IMPACT
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Theblurr Appoints Sainath Saraban as Co-founder and Chief Creative Officer
BY TEAM IMPACT
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McCann India's 'Dabba Savings Account' Campaign Shortlisted at Cannes Lions 2025
BY TEAM IMPACT
Cannes Lions 2025
Cheil Pe Charcha: Dabas Leads the Dialogue of Disruption
BY NEETA NAIR
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Cheil X Appoints Souvik Datta as National Creative Director
BY TEAM IMPACT
Cannes Lions 2025
Cheil pe Charcha: Dabas Leads the Dialogue of Disruption
BY NEETA NAIR
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Happydent Launches New Campaign Focused on the Power of a Smile
BY TEAM IMPACT
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Britannia Launches #EatHappens Campaign for Good Day Chunkies
BY TEAM IMPACT
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Alok Lall ends 14-year stint with McCann Worldgroup India
BY TEAM IMPACT
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McCann Worldgroup India Reshapes Leadership with Key Strategic Appointments
BY TEAM IMPACT
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FCB Kinnect Appoints Abhinav Tripathi as National Creative Director in Delhi
BY TEAM IMPACT
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‘Bhaskar Das made the industry better, simply by being in it’
BY Prasoon Joshi

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Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine