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DCODE 2.0: Unraveling the New Digital Consumer
BY Antora Chakraborty

Cover Story
The Desi Fizz Factor
BY Anaum Shaikh

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WPP set to retain Coca-Cola’s global agency mandate
BY TEAM IMPACT

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Sebamed tests ChatGPT as a new space for skincare discovery with WPP Media
BY TEAM IMPACT

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WPP Media elevates Pragati Agrawal to Associate Director
BY TEAM IMPACT

CMO Interview
Crompton’s New Current
BY Antora Chakraborty

IMPACT Stories
Are network agencies looking into an AI future without its builders?
BY Isha Khatu

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GCPL consolidates international media mandate under WPP Media
BY TEAM IMPACT

CMO Interview
Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
BY Raaina Jain

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WPP Media elevates Pratik Thakkar to VP – Client Services
BY TEAM IMPACT

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Kketan Chopra promoted to Senior Vice President - Commerce at WPP Media
BY TEAM IMPACT

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Prasad Mulik joins WPP Media as Associate Vice President – Client Services
BY TEAM IMPACT

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WPP Media wins DAAWAT integrated media mandate of LT Foods
BY TEAM IMPACT

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Mihir Sangani exits WPP after 10 years
BY TEAM IMPACT

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PHD Media names Sarvesh Pawshe as GM, Strategy for Marico
BY TEAM IMPACT

Cover Story
Who Profits from Production?
BY Antora Chakraborty

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Bhushan Bagkar joins WPP Media as Vice President – Strategy
BY TEAM IMPACT

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WPP Media elevates Mohit Kakar to VP - Planning
BY TEAM IMPACT

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SharkNinja APAC Appoints WPP Media as Integrated Media Partner in India
BY TEAM IMPACT

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WPP Media elevates Pankaj Nagpal as Senior VP, Head of Programmatic Practice
BY TEAM IMPACT

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