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IMPACT Stories
‘AI will unlock true cultural personalization at scale in 2026’
BY NEETA NAIR
IMPACT Stories
‘Strategy will move from optimisation to orchestration’
BY Jennifer Thomas
IMPACT Stories
‘Premium, quick commerce and AI will shape marketing’s next leap in 2026’
BY NEETA NAIR
IMPACT Stories
'In 2026, outdoor will finally move at the speed of data and decision-making'
BY Antora Chakraborty
IMPACT Stories
‘Connected TV is the new communal hearth’
BY Yash Bhatia
IMPACT Stories
‘In 2026, brands will need intelligence that acts in real time, not hindsight’
BY Ruchika Jha
IMPACT Stories
‘2026 Will Mark OTT’s Shift to Smart, Profitable Growth’
BY NEETA NAIR
IMPACT Stories
‘In 2026, radio won’t sell airtime — it will curate culture and communities’
BY Pritha Pahari
IMPACT Stories
‘The divide between performance, brand, retention, and commerce will finally dissolve’
BY Ruchika Jha
IMPACT Stories
‘2026 will reward clarity, utility and credibility-led content ecosystems’
BY Yash Bhatia
IMPACT Stories
‘AI will increasingly function as the operating system for marketing’
BY NEETA NAIR
IMPACT Stories
‘OOH in 2026 will be about buying moments, not locations’
BY Antora Chakraborty
IMPACT Stories
‘2026 is when Agentic Marketing becomes operational for CMOs’
BY Pritha Pahari
IMPACT Stories
‘Media mixes will be shaped by how people actually consume content today’
BY Antora Chakraborty
IMPACT Stories
‘AI-led planning and personalization at scale will become mainstream’
BY Jennifer Thomas
IMPACT Stories
‘AI as an enabler, not a replacement—editorial judgement remains human’
BY Yash Bhatia
IMPACT Stories
‘Personalization isn’t just about data anymore — it’s about crafting moments’
BY NEETA NAIR
IMPACT Stories
‘AI will evolve from an efficiency tool into an intelligence layer’
BY Jennifer Thomas
IMPACT Stories
‘Authentic storytelling will be the true differentiator’
BY NEETA NAIR
IMPACT Stories
‘Storytelling is led by formats, not platforms’
BY Yash Bhatia

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From incense sticks to wearables, design is no longer a finishing touch, it’s rewriting the brand playbook through emotion, storytelling & connection

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