Tags Story

IMPACT Stories
When the ad starts talking back
BY Anaum Shaikh
IMPACT Stories
Can AI voice avoid the spam trap?
BY Isha Khatu
IMPACT Stories
Water purification category is emotionally rich but functionally confusing: Livpure CMO
BY Isha Khatu
More From Impact
Godrej Pet Care launches new Godrej Ninja TVC around ‘Super Gut Health’
BY TEAM IMPACT
More From Impact
Divan Raimagia Takes the Cyber Resilience Helm at Diageo
BY TEAM IMPACT
More From Impact
VERO MODA names Aditi Rao Hydari as face of Autumn/Winter 2026 campaign
BY TEAM IMPACT
More From Impact
Glam 21 Gets Into the Drama With a Nine-Part Take on Third-Wheeling
BY TEAM IMPACT
IMPACT Stories
From Pulsar to Pond’s, What Happens When brands bring their old ads back
BY Debolina Datta
More From Impact
Villain makes OOH debut with Gold Revolver activation across Bengaluru
BY TEAM IMPACT
IMPACT Stories
The big ad will no longer exist in its current form: Sebamed India’s Pranay Rao
BY Raaina Jain
More From Impact
Air India unveils ‘There is an Air About India’ campaign with Vaibhav Sooryavanshi
BY TEAM IMPACT
More From Impact
Macaw Paints unveils second Kartik Aaryan-led TVC as ‘The Macaw Genie’
BY TEAM IMPACT
More From Impact
SG launches ‘Before the World Believed, You Believed’ campaign with Dhruv Jurel
BY TEAM IMPACT
More From Impact
Liberty Shoes launches ‘Chalo Apni Chaal’ campaign for Autumn-Winter 2026
BY TEAM IMPACT
More From Impact
Canva launches biggest India campaign yet with AI-powered creativity at its core
BY TEAM IMPACT
IMPACT Stories
‘Brands That Offer Something Hard To Commoditise Will Stand Out’
BY Dhimant Bakshi
Creative Zone
Ads In Focus
BY Antora Chakraborty
More From Impact
Festive Media Bets Shift Upstream As Brands Chase Intent Before Diwali Ad Inflation
BY admin
CMO Interview
Making Tyres Matter: CEAT CMO Lakshmi Narayanan B
BY Raaina Jain
Cover Story
AI Slop Is Coming For You
BY Raaina Jain

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

When OOH Shows Up And Stands Out Too

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Livpure CMO Nitin Malhotra on water purification, consumer education and home wellness