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IMPACT Stories
Mohalla to Metro: Ahmedabad’s Ludic Steps Up Its Lifestyle Footwear Game
BY Debolina Datta
IMPACT Stories
Is Fashion’s Size Chart Becoming a Little Harder to Ignore?
BY Isha Khatu
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Pride of Cows unveils refreshed brand identity
BY TEAM IMPACT
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Ayurvedic Wellness Brand BabyOrgano Launches First Brand Film
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ROOTS TO LEGACY: How Parle-G Became a Genius
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Backbeat
'Every guest leaves with a story and so do we'
BY Chhavi Dhawan
Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
Mohalla to Metro: ‘Har Koi Peera’—Chandigarh’s Lahori Zeera
BY Debolina Datta
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GoKwik Asks: What If You Could Stop Double-Checking at Checkout?
BY TEAM IMPACT
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Gargee Designers launches ‘The Match Point’ campaign for modern grooms
BY TEAM IMPACT
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airpay launches first brand campaign ‘Invisible’ after 14 years of operations
BY TEAM IMPACT
IMPACT Stories
‘In 2026, we crossed ₹100 cr revenue’: Abhi Eggs’ S.V.V. Dora Reddy on the brand’s growth
BY Isha Khatu
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G-SHOCK Says Stay Unfazed as Vicky Kaushal Takes on Time, Chaos and Change
BY TEAM IMPACT
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SpeakX ropes in MS Dhoni as brand ambassador, unveils new campaign
BY TEAM IMPACT
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Magnum by Safari names Saif Ali Khan brand ambassador
BY TEAM IMPACT
IMPACT Stories
A Big Mac With A Side Of Fake Post? Presenting three scenarios
BY Debolina Datta
IMPACT Stories
‘Sub-brand created for aspirational, value-conscious users’: Swiss Military’s Anuj Sawhney
BY Raaina Jain
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Pee Safe enters women’s wellness with new supplement brand named Within
BY TEAM IMPACT
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Foxtale unveils new Shah Rukh Khan film around ‘Surface to Source’
BY TEAM IMPACT
Spotlight
Brands Said Copy And Paste
BY Antora Chakraborty

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game