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Cover Story
Boardroom Stars to Ad-Stars
BY TEAM IMPACT BY Aryan Khanna

IMPACT Stories
Quick Commerce Becomes Core to D2C Growth, But at What Cost?
BY Yash Bhatia

Spotlight
Magazines on the Go
BY Yash Bhatia

Cover Story
Q-up for Ads
BY Antora Chakraborty

IMPACT Stories
Apple’s iPhone 17 Sparks Brand Wars
BY Ruchika Jha

IMPACT Stories
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
BY Mayank Shah

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Rakuten Group appoints Tsubasa Shiraishi as CEO for Rakuten India
BY TEAM IMPACT

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NEWME Launches Zip with 60-Minute Delivery in Bengaluru
BY TEAM IMPACT

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The Derma Co. and Zepto Launch Skincare Drive for Jaipur Delivery Riders
BY TEAM IMPACT

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boAt and Blinkit Urge Gen Z to Get Real This Mother’s Day with Bold New PSA
BY TEAM IMPACT

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Zepto Redefines Search with PMS Page That Understands Women’s Needs
BY TEAM IMPACT

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Ugaoo Celebrates Diverse Motherhood with Witty ‘Moms In All Forms’ Campaign
BY TEAM IMPACT

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DECATHLON Joins Hands with Tata CLiQ Fashion to Boost Sports Access in India
BY TEAM IMPACT

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Cornitos Spices Up Cricket Season with Bold Flavours and Crunchy Snacks
BY TEAM IMPACT

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Myntra’s ‘Ultimate Glam Clan’ Surpasses 500K Creator Signups Since Launch
BY TEAM IMPACT

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Swiggy Instamart Unveils 'Maxxsaver' for Extra Savings on Orders in 100 Cities
BY TEAM IMPACT

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PR Professionals Secures PR Mandate for Indian Chamber of Commerce
BY TEAM IMPACT

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POP Partners with Saaki for Exclusive Fashion Launch, Targets $25m GMV Growth
BY TEAM IMPACT

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Zepto Partners with Fast&Up to Support 1 Lakh Delivery Workers This Summer
BY TEAM IMPACT

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Flipkart beats the summer heat with humorous new campaign
BY TEAM IMPACT

TOP STORY

“His Living Room Was Our Second Office”: Harshad, Kainaz & Sukesh, Ogilvy India

The trio of Chief Creative Officers remember Piyush Pandey as their lifelong Creative Director and guiding force.


Off the Front Foot. Godspeed, Piyush.”: Hephzibah Pathak, Ogilvy India


'His unmistakable voice will continue to echo through Indian advertising'


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