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Spotlight
The Price of Reach
BY Yash Bhatia

IMPACT Stories
How Chhath Puja Went from Bihar’s Ghats to Every Brand’s Festive Playbook
BY Pritha Pahari

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Creative Zone
Ads in Focus
BY Anushka Sengupta

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Swati Bhattacharya to Step Down as Head of Lightbox Creative Lab at GCPL
BY TEAM IMPACT

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Piramal i-Know’s #OwnYourMenopause Campaign Sparks Conversation on Menopause
BY TEAM IMPACT

Spotlight
Caution: Brands Fighting Ahead
BY Pritha Pahari

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Bowlers and Shubman Gill team up to promote mindful pet parenting and nutrition
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Accelerating D2C Growth With Video Advertising
BY admin

Cover Story
Boardroom Stars to Ad-Stars
BY TEAM IMPACT BY Aryan Khanna

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OneAssist Appoints Abhishek Maheshwari as CEO to Drive Next Phase of Growth
BY TEAM IMPACT

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Tata Tea Gold and Monks Launch #BanglarShilpiShojjitoPujo Campaign for Durga Puja
BY TEAM IMPACT

Cover Story
Q-up for Ads
BY Antora Chakraborty

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Lifebuoy Hosts ‘Skinvestigator’ Event to Highlight Shift from Hygiene to Skin Protection
BY TEAM IMPACT

IMPACT Stories
Decoding Gen Z's Shopping Triggers: What’s Driving D2C Fashion Sales in 2025?
BY Chetan Siyal

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Allana Consumer Products’ Bowlers onboards Shubman Gill as brand ambassador
BY TEAM IMPACT

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HealthOK partners with Haldiram’s to champion vegetarian wellness this Navratri
BY TEAM IMPACT

CMO Interview
Haier’s Growth Strategy
BY Yash Bhatia

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Himalayan Water marks Himalayan Day with handcrafted artist collections
BY TEAM IMPACT

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Godrej Agrovet appoints Sunil Kataria as CEO and MD
BY TEAM IMPACT

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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads


Profit Meets Prudence


The Price of Reach


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