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IMPACT Stories
‘Consumers Today Do Not Move In Straight Lines. They Move In Loops’
BY Jaeho Yoo
Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
The Price of Power
BY Anaum Shaikh
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Swiss Beauty launches FRIENDS-themed 'Craze' collection with Warner Bros
BY TEAM IMPACT
Cover Story
Not Watered Down Anymore
BY Pritha Pahari
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The Derma Co. Onboards Sania Mirza as the Brand Ambassador for Suncare
BY TEAM IMPACT
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Crompton Launches AI-Powered Holi Film ‘Bina Ruke, Jyaada Chale’
BY TEAM IMPACT
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Honasa opens South specific influencer marketing mandate
BY TEAM IMPACT
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Crompton Unveils ‘Every Space Bright & Right With Crompton Lights’ Campaign
BY TEAM IMPACT
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Reliance Consumer Products acquires Tamil Nadu health foods brand Manna
BY TEAM IMPACT
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Tata Coffee Grand Cold Coffee launches Valentine’s Day workplace film
BY TEAM IMPACT
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Himalayan, The Natural Mineral Water launches new campaign film ‘Peace in a Bottle’
BY TEAM IMPACT
CMO Interview
Tanishq Stays Natural
BY Antora Chakraborty
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Coolberg partners with film ‘Rahu Ketu’ for cinema integration campaign
BY TEAM IMPACT
IMPACT Stories
'In 2026 the defining trend is ‘Mastering the Many Indias'
BY Antora Chakraborty
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Organic India Joins Hands with Sachin Tendulkar
BY TEAM IMPACT
Interview
Modernising A Heritage
BY Pritha Pahari
Talking Point
Instamart’s Offline Experiment
BY Yash Bhatia
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Ravi Makwana appointed Chief Marketing Officer at Vadilal Industries Limited
BY TEAM IMPACT
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Honasa Consumer acquires 95% stake in Reginald Men
BY TEAM IMPACT

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Proof Over Promise

What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes?

The Price of Power

Locks of Trust

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Tony Harradine of Omnicom Media speaks to Neeta Nair of IMPACT about the consolidation