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Talking Point
From Meme to Marketing
BY Pritha Pahari

Cover Story
The Turning Point
BY Yash Bhatia BY Ruchika Jha

IMPACT Stories
Beyond the Tank: How Investment TV Turns Pitches into Prime-Time Stories
BY Ruchika Jha

Spotlight
Brands Sell Swadeshi Swag
BY Antora Chakraborty

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Mumbai Sees India’s First Biodegradable Billboard from Chupps Footwear and INTO Creative
BY TEAM IMPACT

IMPACT Stories
From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
BY Anushka Sengupta

Spotlight
Break Ke Baad Blockbuster
BY Yash Bhatia

IMPACT Stories
VIDEO INTERVIEW: Actor Pratik Gandhi on Championing India’s Startup Dream
BY Antora Chakraborty

IMPACT Stories
Startups Get Their Stage: Ideabaaz Launches at NSE with Pratik Gandhi as Host
BY Antora Chakraborty

Cover Story
AI - New Money Spinner for Agencies
BY Anushka Sengupta

Impact Feature
From Scroll To Stream
BY Pritha Pahari

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Globale Media onboards Vishal Singh as Vice President - Agency and Advertiser Partnerships
BY TEAM IMPACT

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Vodafone Idea appoints Abhijit Kishore as Chief Executive Officer
BY TEAM IMPACT

IMPACT Stories
No Studio, No Script: Is UGC the new Creative Head?
BY Yash Bhatia

IMPACT Stories
Inside India’s Bite-Sized Gaming Boom in Brand Marketing
BY TEAM IMPACT

Cover Story
‘CONCERT’ED GAINS
BY Jennifer Thomas

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JioStar Secures 11 Key Sponsors for ICC Men’s Champions Trophy 2025
BY TEAM IMPACT

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Coke Studio Revives Old-School Romance with Mixtape for Valentine's Day
BY TEAM IMPACT

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Harikrishnan Pillai: ‘Brands will evolve to build a creator mindset’ in 2025
BY Anushka Sengupta

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Celebrating IMPACTs 20th Anniversary
BY admin

TOP STORY

Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network

Omnicom’s acquisition of IPG creates a pro forma $25B entity that overtakes WPP globally and places the merged network at No. 2 in India


Agla Station: Audio Marketing


Nikon’s Leap Into Reel-ity


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