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Interview
Meet the man behind the viral phenomenon ‘Ganji Chudail
BY Pritha Pahari
Backbeat
Building Beyond Brick & Mortar
BY ANKIT LODHA
More From Impact
Beyond Hashtags: Harnessing The Power of Influencers and Partnerships
BY JAI LALA
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
CMO Interview
Celebrating Nav-Raanis
BY Anjana Naskar
Spotlight
Celebrating IMPACT’s 20th Anniversary
BY admin
Talking Point
How to go Viral?
BY Mansi Sharma
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
Cover Story
IMPACT Person of the Year 2023: The Nominees
BY Aryan Khanna
More From Impact
Capital-A Elevates Aswani Chaitanya to Partner
BY TEAM IMPACT
Spotlight
Celebrating IMPACT’s 20th Anniversary
BY admin
Interview
Retention The New Acquisition?
BY Anjana Naskar
Spotlight
Dheeraj Sinha, FCB Group India’s captain cool
BY NEETA NAIR
More From Impact
MAMI Mumbai Film Festival 2024 Partners with Soho House
BY TEAM IMPACT
Interview
Havas' New Canvas
BY Aryan Khanna
Backbeat
CREATE BOUNDARIES, NOT BORDERS
BY Ankit Banga
Spotlight
Celebrating IMPACT’s 20th Anniversary
BY admin
Interview
Painting Nostalgia
BY NEETA NAIR
CMO Interview
King of Good Times!
BY Aryan Khanna
Cover Story
The Return of Print?
BY Mansi Sharma
More From Impact
BAJAJ Celebrates Onam with Impact Hoardings for new 1000-Watt Mixer Grinder Range
BY TEAM IMPACT
Interview
Palmolive Lathers up for a comeback
BY NEETA NAIR
Spotlight
IMPACT celebrates its 20th Anniversary
BY admin
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
Talking Point
Shenaz Treasury: The OG influencer
BY Mansi Sharma
Spotlight
Celebrating IMPACT’s 20th Anniversary
BY admin
Cover Story
Festival of Marketing
BY Mansi Sharma
Spotlight
Celebrating 20 Years of Excellence
BY admin
Interview
Making Learning Fun
BY Pritha Pahari
Spotlight
IMPACT CELEBRATES ITS 20TH ANNIVERSARY
BY admin
FROM THE AD-LAND
Discussing the Forbidden
BY Mansi Sharma
Spotlight
IMPACT Celebrates Its 20th Anniversary
BY admin
Spotlight
IMPACT CELEBRATES 20 YEARS
BY admin
More From Impact
D2C Marketing Playbook Launched by Hiveminds
BY admin
Talking Point
Fostering Communities
BY Aryan Khanna
Impact Feature
WPP's Immersive Tech Plans
BY Mansi Sharma
Spotlight
IMPACT CELEBRATES 20 YEARS
BY admin
More From Impact
Mastering the Art of Emotional Storytelling in Advertising
BY Ram Madhvani
Spotlight
IMPACT Celebrates 20 Years
BY admin
Interview
Committed to Expanding
BY Arka Roy Chowdhury
Cover Story
The GenAI Factor
BY Paawan Sunam
Spotlight
IMPACT CELEBRATES ITS 20TH ANNIVERSARY
BY admin
Interview
A Future of Sustainability
BY Anjana Naskar
Talking Point
INDIAN CREATIVITY IS MUCH ABOVE AWARDS
BY NEETA NAIR
Interview
‘Not All Work Is Right For Awards’
BY NEETA NAIR
Spotlight
Amazing to be recognised for work that has created a dent in culture: Mukund Olety
BY admin
Spotlight
Proud of the stellar success of the 'Steel of India' film: Naveen Jindal
BY admin
Interview
‘India is a big market for talent & innovation’
BY NEETA NAIR
Interview
‘India has been one of our top performers’
BY SIMRAN SABHERWAL
Spotlight
Slow & Steady: India’s winning spree continued on day 03 of Cannes Lions 2024
BY admin
Talking Point
DRINKING FROM THE CREATIVE CUP AT CANNES LIONS
BY Abhik Santara
Interview
‘I didn’t want my successor to be a mini-me’
BY NEETA NAIR
Talking Point
‘Creativity is not just about fun and expression’
BY NEETA NAIR
Talking Point
CANNES LIONS 2024: INDIA ADDS FIVE MORE SHORTLISTS ON DAY 3
BY admin
Spotlight
1 Bronze and 4 Silvers for India on Day 02 of Cannes Lions 2024
BY admin
Spotlight
McCann Worldgroup Gives A Golden Start to India At Cannes Lions
BY admin
Interview
‘Generative AI is giving our employees superpowers’
BY NEETA NAIR
Interview
'There will be a tussle between tech and creativity’
BY SIMRAN SABHERWAL
Talking Point
CANNES LIONS 2024: INDIA ADDS EIGHT MORE TO THE SHORTLISTS
BY admin
Talking Point
CANNES LIONS 2024: A PROMISING START FOR INDIA
BY admin
Interview
‘AI will help us go faster in producing content’
BY NEETA NAIR
Spotlight
Cannes Lions Festival of Creativity 2024 Begins With A Roar
BY NEETA NAIR
Spotlight
IMPACT Celebrates Its 20th Anniversary
BY admin
Talking Point
Westside: 25 Years Fit
BY Ashee Sharma
Cover Story
The Growing Tribe
BY RUHAIL AMIN
More From Impact
Lemma Redefines Media with New Logo Reveal at e4m Event
BY admin
Talking Point
Not So Healthy Afterall
BY Anjana Naskar
Spotlight
The Art of Collaboration
BY Aryan Khanna
Cover Story
Purpose Only Skin-Deep?
BY Ashee Sharma
Talking Point
HDFC Asset Management: A Lesson in Finance
BY Aryan Khanna
FROM THE AD-LAND
IPL, The Unvanquished
BY Mansi Sharma
Interview
Bandhan Bank: Building Relations
BY Arka Roy Chowdhury
Spotlight
Asian Paints: The Joy of Colours
BY Anjana Naskar
Impact Feature
Decoding the Age of Content
BY admin
Interview
Hell Energy Hitting Sixes
BY Mansi Sharma
Talking Point
Mindshare-e4m Content Marketing Trends Report
BY admin
Interview
'Television Remains An Important Tool'
BY Arka Roy Chowdhury
Interview
Kalyan Jewellers: 'We're a Hyper-local Jeweller'
BY Paawan Sunam
Cover Story
The Politics of Advertising
BY Mansi Sharma
Interview
Thriving in Authenticity
BY Arka Roy Chowdhury
Talking Point
Mahindra & Mahindra: Driving into the Future
BY Paawan Sunam
Spotlight
Can Thrive Break the Zomato-Swiggy Duopoly?
BY Mansi Sharma
Spotlight
BJP’s dulha dig at Rahul…
BY Mansi Sharma
CMO Interview
BANGUR CEMENT’S ‘DHAI KILO’ HEAVY CAMPAIGN
BY Anjana Naskar
Talking Point
THROUGH THE GRAPEVINE: TOP LEADERS FROM MEDIA.MONKS- AZAZUL HAQUE & KIRAN RAMAMURTHY QUIT
BY NEETA NAIR
Cover Story
BALKI KO GUSSA KYUN AATA HAI?
BY Ashee Sharma
Talking Point
'It was the right time to launch an IPO for RK Swamy'
BY Paawan Sunam
More From Impact
Ameen Bhai, My Friend
BY Ramesh Narayan
More From Impact
Rohit Malkani: Navigating the Intersection of Mad Men & Math Men
BY Rohit Malkani
Spotlight
Epigamia: A Sweet Proposition
BY Ashee Sharma
CMO Interview
Shalimar Paints: Painting a Future
BY Anjana Naskar
Talking Point
The Birds, The Bees, and Ranveer Singh
BY Mansi Sharma
Interview
SBI Securities: Continuing the Legacy
BY Aryan Khanna
More From Impact
Talented: Creativity with Finance
BY Sonal Arora
Spotlight
Breathless Films: Production Houses don't have Huge Margins
BY NEETA NAIR
Backbeat
How Travel Helps In Gaining New Perspectives
BY Akshali Shah
Talking Point
Motorola: Razr-Sharp Marketing
BY Paawan Sunam
Interview
Bisleri: The Elixer of Life
BY Aryan Khanna
Backbeat
A Journey of 3 Ts
BY Sanjay Tripathy
Interview
Weikfield: Health Talk
BY Anjana Naskar
Spotlight
Harit Nagpal on the Art of Thriving
BY Aryan Khanna
Cover Story
Admakers like a Wow
BY NEETA NAIR BY Aryan Khanna
More From Impact
Is Amazon Prime Planning to Shake Up Live Sports?
BY Dr Annurag Batra
Spotlight
'If You Don't Design Culture, It Will Design Itself'
BY Anjana Naskar
Cover Story
The Marketing CEO
BY Anjana Naskar
Interview
Road to Growth
BY Paawan Sunam
CMO Interview
'Bebo and Goibibo Felt Destined
BY Anjana Naskar
Cover Story
A Dream Run
BY NEETA NAIR
More From Impact
&TV: Consumer Centricity & Innovation
BY admin
Talking Point
Making Education Mainstream
BY Paawan Sunam
More From Impact
Experts decode the way ahead for Bharat-first brands
BY admin
More From Impact
Chasing Trends
BY Arvind B Nair
CMO Interview
Polycab: Makes a Fresh Start
BY Aryan Khanna
Cover Story
Why Brands Don't Sing?
BY Ashee Sharma
Backbeat
Aiding the Journey of Self-Esteem
BY Vipul Gupta
Spotlight
CJ & Tyroo Technologies in Synergy
BY Ashee Sharma
Interview
JSW Paints: Painting India
BY Paawan Sunam
Impact Feature
IPG Mediabrands Looks Eastwards
BY NAZIYA ALVI RAHMAN
Backbeat
Transforming Adrenaline Into Effective Leadership
BY Anuj Sawhney
Talking Point
MIB’s DD OTT plan
BY Kanchan Srivastava
CMO Interview
Orient Electric: Let there be Light
BY Aryan Khanna
More From Impact
Beyond the Brief
BY Paawan Sunam
Cover Story
Best Laid Plans
BY Anjana Naskar
Spotlight
CRAFTING AN INDIAN HOME
BY Paawan Sunam
Talking Point
CELEBRATING LIFE
BY Anjana Naskar
More From Impact
BEYOND THE BRIEF
BY Paawan Sunam
Backbeat
DON'T MISS THE GAME
BY Gaurav Arora
More From Impact
Beyond the Brief
BY Paawan Sunam
Cover Story
More Power = More Scrutiny
BY Paawan Sunam
CMO Interview
The Wow Factor
BY Aryan Khanna
More From Impact
AI In Marketing
BY MVS Murthy
Cover Story
A Festive Spin
BY Paawan Suman
CMO Interview
Cool Down With Dabur
BY Ashee Sharma
Spotlight
'LKSS Has Grown By More Than 20% Every Year Since The Pandemic'
BY NEETA NAIR
Cover Story
Dazzling Through The Decade
BY TEAM IMPACT
Backbeat
Zooming Into Success
BY Haresh Kathrotiya
Talking Point
Return of Hope
BY Ashee Sharma
Spotlight
Passing On the FCB India Baton
BY NEETA NAIR
Interview
The Joy of Eating
BY Anjana Naskar
Cover Story
India's Race to WPP's Top 3
BY NAZIYA ALVI RAHMAN
Talking Point
Indian News Publishers Block OpenAI’S Web Crawler
BY Kanchan Srivastava
Interview
Wooing Women
BY Paawan Suman
Impact Feature
IMPACT Person of the Year 2022 - the Shortlist
BY Aryan Khanna
More From Impact
Data protection benefits creators and agencies
BY Anish Varghese
Spotlight
A Legacy of Strength
BY Anjana Naskar
Interview
Criteo is Investing Heavily in India
BY Kanchan Srivastava
Cover Story
A Digital Dilemma
BY Anupama Sajeet
Spotlight
'Primetime Show is the Editorial Page of a News Channel'
BY RUHAIL AMIN
Creative Zone
Rad Ads of the Week
BY Ashee Sharma
Cover Story
Books that made a Splash
BY Anupama Sajeet
Spotlight
Innovation, the Adobe Way
BY Anjana Naskar
Talking Point
Overflowing with Success
BY Anjana Naskar
Impact Feature
'AI to make WPP the Most Adaptive Company'
BY NAZIYA ALVI RAHMAN
Cover Story
Sound of Money
BY Imran Fazal
Talking Point
ISA Charter Sparks Debate
BY TEAM IMPACT
Interview
Love for the Ages
BY Ashee Sharma
CMO Interview
The Best of Both Worlds
BY Anjana Naskar
Spotlight
Havas On The Rise
BY NEETA NAIR
Cover Story
Over-The-Top-Spending
BY Ashee Sharma
Backbeat
Street Food and Me
BY Shabbir Motiwala
Spotlight
Seamless Fusion
BY Ashee Sharma
Talking Point
Game for More
BY Anjana Naskar
Cover Story
A Lesson in Good Growth
BY NAZIYA ALVI RAHMAN
Creative Zone
Rad Ads of the Week
BY Ashee Sharma
Spotlight
'Being a Leader means Embracing Responsibilities'
BY admin
Cover Story
Special Edition: Independent in the Era of Convergence
BY Ashee Sharma
More From Impact
GenZ - India's Powerhouse
BY Dr. Srinath Sridharan
Talking Point
Beyond Basics
BY Imran Fazal
CMO Interview
Breaking Taboos
BY Anupama Sajeet
Cover Story
Creative Liberty or Liability?
BY Ashee Sharma
Backbeat
Keep That Bucket Full
BY Atin Wahal
Spotlight
On The Move
BY Ashee Sharma
CMO Interview
Fanning Success
BY Anupama Sajeet
Cover Story
Why It Doesn't 'Ad'd Up?
BY Imran Fazal
Backbeat
How Good Food Helps in the Journey
BY Nitin Raj
Creative Zone
Rad Ads of the Week
BY Ashee Sharma
Interview
Rehashed & Refreshed
BY Anjana Naskar
CMO Interview
A Playful Proposition
BY Ashee Sharma
Cover Story
Can He Resurrect Dentsu?
BY NAZIYA ALVI RAHMAN
Backbeat
Unveiling the Cost of Success
BY Ayush Shukla
Spotlight
Inclusive Beauty
BY Imran Fazal
More From Impact
'Tis The Season
BY Ajay Kakar
CMO Interview
Changing Gears
BY Ashee Sharma
Cover Story
Cannes Do Better
BY NEETA NAIR
Spotlight
‘We are heavily focused on Generative AI’
BY NEETA NAIR
Spotlight
‘Our Indian team is a brilliant leadership group’
BY SIMRAN SABHERWAL
Spotlight
'There is a disconnect between awards and what works in real life for a brand'
BY NEETA NAIR
Spotlight
'Want to change the perception that we are a mainstream agency network'
BY NEETA NAIR
Spotlight
'Our Vanish entry on autism can be our Liquid Billboard this year'
BY NEETA NAIR
Backbeat
Work-Life Integration
BY Sanket Shah
Impact Feature
A New Game
BY admin
Interview
On a Roll
BY Anupama Sajeet
Cover Story
Can Creative Agencies Afford Tech Talent
BY Anjana Naskar
Backbeat
Lessons From Spirituality
BY Abhishek Vyas
More From Impact
Building A Media Empire
BY admin
More From Impact
Lessons Marketers Can Learn From Cricket
BY Rahul Talwar
Talking Point
Democratising Healthcare
BY Anjana Naskar
Interview
A New Course
BY Imran Fazal
Cover Story
The Future is Here
BY admin
More From Impact
‘Confidence makes us special’
BY Imran Fazal
Cover Story
Can India Repeat History?
BY NEETA NAIR
Backbeat
The Art of Observation
BY Tusharr Kumar
More From Impact
Leading from the Front
BY admin
Talking Point
Enter the Kamaverse
BY Anjana Naskar
Spotlight
Scoops of Success
BY Imran Fazal
Cover Story
The Cannes Contenders
BY Arka Roy Chowdhury BY Anupama Sajeet
More From Impact
Marketers Look to Generative AI as Customer Expectations Increase in India
BY TEAM IMPACT
Interview
'Will Touch Rs 200cr in Revenue this Year'
BY Anupama Sajeet
Talking Point
Fragrance of the Gods
BY Anjana Naskar
Cover Story
FMCG Zooms Into Rural
BY Imran Fazal
Interview
Snacking Made Healthy
BY Ashee Sharma
Talking Point
For The Everyday Athlete
BY Anupama Sajeet
Cover Story
SMEs' Big Digital Footprint
BY Anjana Naskar
More From Impact
Pratap Bose Truly Made Life Large
BY Mandeep Malhotra
Talking Point
'We are a Zero-Storage Platform'
BY Anupama Sajeet
CMO Interview
Millet for the Soul
BY Imran Fazal
Cover Story
OOH! So Creative
BY Anjana Naskar
Spotlight
Adapting To Change
BY Anupama Sajeet
Impact Feature
The New Kingmakers?
BY Imran Fazal
Cover Story
'We're A Single-Point Access To TV Ecosystem'
BY NAZIYA ALVI RAHMAN
CMO Interview
Health Secrets
BY Imran Fazal
Talking Point
Rasna In A New Avataar
BY Anjana Naskar
Interview
'India Is A Critical Market For Us'
BY Anupama Sajeet
Cover Story
A Stellar Year
BY NEETA NAIR
Interview
Making a statement
BY Imran Fazal
Backbeat
The History of El Clásico
BY Jayesh Sinha
CMO Interview
Building Brand Love
BY Ashee Sharma
Spotlight
A Different Ball Game
BY NEETA NAIR
Impact Feature
‘India Is A Standout Market’
BY NEETA NAIR
Cover Story
Bhaskar Burning Bright
BY Imran Fazal
More From Impact
The Man Who Gave Wings To India's Cannes Lions Dream
BY admin
Backbeat
Hula Hooping For Fitness
BY Niraj Ruparel
Interview
‘TV Is Still A Major Medium For Slice’
BY Imran Fazal
Spotlight
‘TV Ratings On Day 1 Of IPL Went Up By 31%’
BY NAZIYA ALVI RAHMAN
Cover Story
Milky War Boils Over
BY Anjana Naskar
Interview
‘We Strive To Be a Solution-Oriented Agency’
BY NAZIYA ALVI RAHMAN
Talking Point
Driving a Change
BY Anupama Sajeet
CMO Interview
Striving For Humancare
BY Anjana Naskar
Cover Story
Destination Bharat This Summer
BY Anupama Sajeet
Backbeat
Falling In Love With Mumbai All Over Again
BY Sanjay Mehta
More From Impact
What Marketers Want From MarTech
BY admin
Spotlight
Performance Oriented
BY Anupama Sajeet
More From Impact
Remembering Pradeep Sarkar
BY Anjana Naskar
Talking Point
Challenging Stereotypes
BY Imran Fazal
Cover Story
Rs. 14000cr Strong Game
BY admin
Impact Feature
Channel Factory Tunes into India
BY Shantanu David
Cover Story
Will Retro Bring Returns?
BY Ashee Sharma
More From Impact
VI-John Leveraged Magh Mela to Address Men's Shaving Concerns
BY admin
Backbeat
The Lessons In Between Lights, Camera and Action
BY Anushka Shah
Spotlight
Breaking the Clutter
BY Anupama Sajeet
Talking Point
Recipe For Growth
BY Imran Fazal
Interview
Tried and Tested
BY Anjana Naskar
Cover Story
Brand Transitions
BY Imran Fazal
Backbeat
Straight Drive Is My Business Mantra
BY Amit Relan
Talking Point
Television Is Alive & Ruling The Era Of Omni-broadcasting
BY admin
CMO Interview
Forging Lasting Relations
BY Anupama Sajeet
Interview
A New Indulgence
BY Anjana Naskar
Cover Story
The Challengers
BY NEETA NAIR
Spotlight
‘Would love to see women watch the game’
BY Anjana Naskar
Spotlight
Happiness Re-Packaged
BY Imran Fazal
CMO Interview
Skincare With Dignity
BY Anjana Naskar
Interview
Marico's Fitness Formula
BY Anupama Sajeet
Cover Story
Can Women's Sports Hit the Advertising Goal?
BY Anjana Naskar
Backbeat
Why is it Essential to Revive Traditional Events?
BY Azmat Habibulla
Spotlight
Focusing On Everyday Health
BY Anjana Naskar
Interview
Electrifying the Future
BY Anupama Sajeet
CMO Interview
A Step towards Inclusivity
BY Anjana Naskar
Cover Story
A GIANT LEAP TOGETHER
BY NAZIYA ALVI RAHMAN
Cover Story
India Outshines Global AdEx
BY admin
CMO Interview
Batting For Women In Blue
BY Anupama Sajeet
Spotlight
‘We Only Have Multi-year Partnerships With Agencies’
BY NEETA NAIR
Spotlight
e4m Returns With the 15th Edition of enba
BY admin
Interview
Holistic Healthcare
BY Anjana Naskar
CMO Interview
'We See Loose Unbranded Rice As Our Competition'
BY Imran Fazal
Cover Story
Evolve Or Perish
BY Anupama Sajeet
Creative Zone
Rad Ads Of The Week!
BY Anupama Sajeet
Backbeat
Cycling Through The Mystic Firenze
BY Vishan Hardasani
CMO Interview
Empowering Women Through Insurance
BY Imran Fazal
Interview
'We Are Number 1 Because People Are Watching Us'