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Impact Feature
‘From Idea To Outcome: Why Marketing Now Owns Growth’
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Ferns N Petals Marks Valentine’s with Tim Hortons, Palmonas and JW Marriott Tie-Ups
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Radico Khaitan Names Sudhir Upadhyay CSO, Kunal Madan CMO
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Samudra Manthan: Dr Annurag Batra Examines Structural Churn in Advertising
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Reliance Consumer Products acquires Tamil Nadu health foods brand Manna
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Religare Broking Brings Vijay Kumar Goel on Board as Managing Director
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Akshay Kumar appoints Exceed Group to oversee brand and business operations
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Kinder Schoko-Bons Crispy Launches ‘Cheer to Win’ Family Contest Ahead of Cricket Season
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Casio India launches ‘Never Just One’ campaign for Vintage AQ-240 series
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Cover Story
Influence Under The Scanner
BY Antora Chakraborty

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Value 360 Communications appoints Atul Sharma as Chief Executive Officer
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Is Rohit Sharma’s Padma Shri driving renewed brand interest?
BY Antora Chakraborty

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Parle Platina Hide & Seek launches Valentine’s Day campaign with Ananya Panday
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IMPACT Stories
The Season When India Sparkles
BY Pritha Pahari

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WPP Media appoints Shekhar Banerjee as President - Client Solutions, South Asia
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Spotlight
Comedians On Creative Duty
BY Yash Bhatia

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Ranveer Singh–backed SuperYou launches Mega Protein Wafer with 20g protein
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ZILO brings Anaita Shroff Adajania on board as Style Director and equity partner
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IMPACT Stories
‘2026 will reward sharper narratives, real emotion, and stories that truly stick’
BY Ruchika Jha

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ting launches ting Sports, a dedicated sports marketing vertical
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