Tags Story

Cover Story
BFSI Breaks The Mould
BY Anushka Sengupta
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HDFC Life Launches ‘Smart Age ka Smart Insurance’ Campaign on Digital Life Policies
BY TEAM IMPACT
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Pantomath Group Appoints Abhishek Gupta as Managing Director & Chief Customer Officer
BY TEAM IMPACT
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Aditya Birla Sun Life Insurance Unveils #YeAkelaHiKaafiHai Campaign with Farhan Akhtar
BY TEAM IMPACT
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Yogini Joglekar joins SMFG India Credit as Vice President – Marketing
BY TEAM IMPACT
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Canara HSBC Life Insurance Launches New Campaign Ft Jasprit Bumrah and Sanjana Ganesan
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Techmagnate bags digital mandate for Aviva Life Insurance
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Interview
Preparing for the Unplanned
BY Aryan Khanna
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Ageas Federal Life Insurance Partners with TRY to Improve Health for Girls
BY TEAM IMPACT
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Bandhan Life Launches Campaign to Simplify Insurance in India
BY TEAM IMPACT
CMO Interview
Kotak Life Insurance: Faidey Ka Insurance For All
BY Pritha Pahari
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Tata AIA Life Launches 'Shubh Muhurat' for Dream Weddings
BY TEAM IMPACT
Cover Story
Influencers Vs Admakers
BY Mansi Sharma
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Max Life rebrands to Axis Max Life with innovative print campaign & Swiggy Association
BY TEAM IMPACT
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Max Life Insurance Rebrands to Axis Max Life Insurance
BY TEAM IMPACT
Cover Story
Marketing: Old Guards vs Young Guns..
BY Ashee Sharma
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HDFC Life Launches ‘The Missing Beat - Second Chance’ Campaign
BY TEAM IMPACT
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Virat Kohli Becomes Brand Ambassador for Digit Life Insurance
BY TEAM IMPACT
Spotlight
Make it snappy
BY Pritha Pahari
Creative Zone
LATEST AD CAMPAIGNS
BY Aniket Tembulkar

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

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Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine